Source: Jochim 2016

The New Rules for Entrepreneurship

Entrepreneurship VS. Business Administration

Starting up using components

Concept-creative Startups

Proof-of-Concept

Source: Jochim 2016

Concept-creative Organizations

Ratiodrink, E-buero, ePortrait, PaperC, Direktzu, Waschkampagne, Laktasekampagne

Ford, IKEA, Aldi

Google, Facebook, Skype, Twitter, YouTube

Greenpeace, Amnesty International, Foodwatch, Transparency International, WWF, Wikipedia

Source: Jochim 2016

Invention,research findings, new technologies,new ideas

„raw material“

developing and refininga business model

entrepreneurial design

acceptance by customers,competition

economicsuccess

economicfailure

the market

Success Factors for Start-Ups

Source: Jochim 2016

The European Paradox

Mountains of research findings and patents

- but few people making use of it

Ejermo and Kander, 2006,Audretsch, 2007

Source: Jochim 2016

We are facing piles of problems, e.g.:

climate change, shortage of industrial resources, peak oil, shortage of water, pollution, increasing inequality – to name just a few

Source: Jochim 2016

Go for a cause.

Make meaning!

Guy Kawasaki

Source: Jochim 2016

„Create something original that stands out,

something with a lasting value. Above all, you want to be proud of your product.

Such was my business philosophy .„

Richard Branson

Source: Jochim 2016

Source: Jochim 2016

Method: Fullfilling more than one function

 

Example: Opening hoursNature naturally fullfills more than one function!

Source: Jochim 2016

 

Example: Opening Hours

• Selling Matraces = Hotel • Sympathy for the entrepreneur

. . .

Source: Jochim 2016

Method: Win-Win Situations

Principle: „Connect Exhibitionists and Voyeurists“

Source: Jochim 2016

Classical Example:

Trade

Source: Jochim 2016

Example:Turkish Supermarket

Success through integration :

• Language

• Understanding the culture of the customers

• Sympathy through own identity

• . . .

Source: Jochim 2016

Method:

Where are weakness,There are also strenghts.

Use the strenghts!

Source: Jochim 2016

Example:

Dialog im Dunkeln

Slum-Kids in Manila

. . .

© Faltin 2015

Method:

Turn work into fun 

Source: Jochim 2016

 

Example: Re-think a farm

Earthworm / Guppies farmingown landharvest together

Sell vegetables from other farmsUse the magic of the nightUse Events

Artists in Residencemeeting with friends vs. Selling...

Source: Jochim 2016

Don‘t just sell a product-

use the product as a medium for your story!

E. g.:- Quartiersmeister- Trekking stickk

Source: Jochim 2016

Methods for your own Entrepreneurial Design

Opening the idea

Try new sightlinessearch for analogies and re-combine

Tune in with your personality„Tuning in with society‘s values“

Source: Jochim 2016

The trick is creativity, simplicity and vision.

Take a different view of the world.

Be curious, learn and free yourselfof conventional rules.

Source: Jochim 2016

Dare to be different – dare to be yourself

Source: Jochim 2016

Source: Jochim 2016

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