Customer E-Services

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Summer School

Lecture „context-oriented customer-services“

Patrick Helmholz, 22. Juli 2010

Types of context

• Computing context: Informations about the device

(e.g. displayresolution)

• User context: Informations about the user (e.g.

social situation, age, height, …)

• Physical context: physical condition (e.g. place, temperature,

weather)

• Time context: chronological information about the situation

(e.g. day, time)

• Context history: context-informations of historical situations

22. Juli 2010 | Patrick Helmholz| kontextorientierte Kundenservicesl | Seite 2

CONTEXT-ORIENTED SERVICES

Impact of context-oriented services

• The peoples information needs increased

• They want informations to every time at every place for their own needs

• The technical base for these services is now affordable for nearly everyone

• The services are available in nearly all fields and they make it easy to get

these specific informations

A device changed the world

22. Juli 2010 | Patrick Helmholz| kontextorientierte Kundenservices | Seite 5

Quelle: Bitkom 2010

App principle

Apps as independent services on the mobile

Phone ( I install, what i need)

Everyone can easily download the apps from a „market“

Apps allow personalization and can use the hardware of the phone

(WLAN/UMTS, GPS, storage)

Growth of Apps Stores

Market share of Smartphone Platforms

Location based services

A Location-based service (LBS) is an information and

entertainment service, accessible with mobile devices through

the mobile network and utilizing the ability to make use of the

geographical position of the mobile device

Mobile-Maps-User

Land Februar 09 Februar 10 Veränderung

EU5 gesamt 12.530.000 21.099.000 68 %

Vereinigtes

Königreich 3.070.000 5.700.000 86 %

Deutschland 2.159.000 3.870.000 79 %

Spanien 1.830.000 3.132.000 71 %

Frankreich 2.272.000 3.518.000 55 %

Italien 3.198.000 4.879.000 53 %

comScore

Google Navigation

Other examples of LBS

Aloqa Places Directory

Mobile Campus

Interaktive Lehre

Ortsbezogene Dienste

Mobiles TUgether

Unileben

Mitbestimmung

BezahlfunktionIdentifikation

Technologie

Polly… a direct survey-tool for lectures

Mobile Campus

RoomTagging… roominformation by 2D-Barcodes

Lego Augmented Reality

• Digital Box with monitor and camera

• 3d-view of the model

• depends on the position of the

legobox

Other AR-Campaigns

Mobile Augmented Reality

Azuma 1997

Augmented-Reality-Services

Wikitude

www.mobilizy.com

Augmented-Reality-Dienste

Google Sky Map

Junaio

Social-Augmented-Reality-Dienst

TAT Augmented Reality

Augmented ID

Excursus project „Ballgezwitscher“ – Twitter & WM 2010

Wisdom of the crowd

www.ballgezwitscher.de

Ballgezwitscher

Ballgezwitscher in press

Literature

• Augmented Reality Video

Augmented Reality: Ich sehe was, was du nicht siehst (ZDF – elektrischer Reporter)

http://www.elektrischer-reporter.de/elr/video/208/

• Azuma, Ronald T. (1997): A Survey of Augmented Reality, in: Presence: Teleoperators and

Virtual Environments 6, 4 (August 1997), 355-385.

• Gupta, Piklu; Hoffmann, Mario; Holtkamp, Bernhard; Möhr, Wiebke; Peters, Jan; Ritscher,

Matthias; Voisard, Agnès (2004): Mobile kontextabhängige Multimediadienste. In: Informatik

Spektrum, Sonderheft „Future Net - Die Weiterentwicklung des Internet“.

Customer E-Services

Education