SHAW'S BAG MARKETING TOOLKIT

S H A W ' SG I V EB A C KW H E R EI TC O U N T S R E U S A B L EB A GP R O G R A M

G I V EB A C KW H E R EI T C O U N T SB A G

M A R K E T I N G

T O O L K I TC h e c k l i s t ,T e m p l a t e s&T i p s

W e ' r e H e r e t o H e l p ! - s h a w s @ b a g s 4 m y c a u s e . c o m - 6 0 3 - 3 8 0 - 9 3 3 6

We’ve created this Marketing Toolkit to provide you with information and materials that can support and improve your outreach to friends, supporters and constituents.

The information and suggested content is easy to use. Simply copy and paste any materials that you like into your email program, social media accounts, and more! Quickly and efficiently spread the word to help drive awareness and donations to your organization throughout the program.

As you review the following pages and get familiar with our 4-step process (Educate, Communicate, Motivate and Celebrate), please remember these three suggestions:

You can easily copy and paste (right click, then select copy/paste) any of the provided materials for your organization. Customize the language to fit your needs, or feel free to create your own message!

Utilize the

Image Bank

– We’ve created a variety of

(W E L C O M E !shaws.bags4mycause.com)images for you to use as frequently as needed to support this program and increase your donations.

If you need any other information on the program, or assistance in navigating this toolkit, please do not hesitate to reach out by calling (603) 380-9336 or emailing shaws@bags4mycause.com.

The amount of donations and community connections you can create are endless and easy. We look forward to seeing you succeed!

Let's Get Started...

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Welcome to the Shaw's GIVE BACK WHERE IT COUNTS Bag Toolkit, and congratulations on being selected at your local Shaw's! Every $2.50 GIVE BACK WHERE IT COUNTS Bag sold at your local Shaw's for your selected month will generate a $1 donation for your organization.

The information and assets provided in this toolkit are to support your efforts in raising donations and awareness for your organization.

To bring you success as the featured non-profit at your local Shaw's, we have laid out a four step process: Educate, Communicate, Motivate and, finally, Celebrate!

CONTENT CHECKLIST

Educate

Start by educating yourself, your staff and your volunteers about the program and this

opportunity.

Page 03

CommunicateSpread the word! Use our email template and press release draft to share the news in your

community.

Page 04

(P R O G R A M O V E R V I E Wshaws.bags4mycause.com)

MotivateIt's GO TIME. Send your supporters to the store to purchase the bag and start raising funds for your organization!

Page 05

Celebrate!10-12 weeks after the conclusion of your month in the program you will receive a check in the mail for the funds you have raised.

Page 06

Check out our Image Bank for social media graphics, images of the bag and more!

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(P A G E0 3)

E D U C A T E

K N O W Y O U R O P P O R T U N I T Y

shaws.bags4mycause.com

(T I P# 1Make email subject lines short and punchy. Keep your visualsbright and engaging!)

P R O G R A M F A Q s

Who does this program benefit?

Education, civic, health & wellness, hunger relief, and military/veterans organizations that are local to each Shaw's location.

What is the cost of the GIVE BACK WHERE IT COUNTS Bag?

The cost is $2.50, with $1 of that purchase price going to support a benefiting non-profit.

Do you have supporting imagery?

Yes, adding visuals to your communication is proven to

make a difference – we have you covered. Click here to visit our Image Bank.

Where can the bags be found in the store?

The bags are available at various registers and at the reusable bag rack. If you are having trouble finding the bag, ask the store manager where the Shaw's GIVE BACK WHERE IT COUNTS Bag is located and they will be happy to show you!

How many non-profits benefit from the GIVE BACK WHERE IT COUNTS Reusable Bag Program?

Every month, Shaw's contributes money to approximately 127 non-profits local to the communities in which each Shaw's serves. Recipient organizations change monthly based on the selections made by store leadership.

S A M P L ES T A F F

E M A I L

Subject: Exciting News! Shaw's GIVE BACK WHERE IT

COUNTS Reusable Bag Program

Dear (Staff/Board/Volunteers), We are so excited to share that (name of organization)

has been selected to be a part of the Shaw's GIVE BACK WHERE IT COUNTS Reusable Bag Program, which is designed to make it easy for customers to contribute to their local community while supporting the environment.

For the month of (selected month), each time a $2.50 reusable GIVE BACK WHERE IT COUNTS Bag is purchased at the Shaw's located at (location), $1 will be donated to (name of organization), unless otherwise directed by the customer through the Giving Tag. This is a great way to raise awareness, support the environment and

fundraise for our cause.

Let’s get started! We can begin by spreading the news to our friends and family. Call, send emails, and post on social media. The more people who learn about the program and purchase the GIVE BACK WHERE IT COUNTS Bag during the month of (month of selection), the more

money we will raise.

To learn more about this program, please visit

shaws.bags4mycause.com.

Best,

(Signature)

C O M M U N I C A T E

S P R E A D T H E W O R D

shaws.bags4mycause.com

(T I P# 2Include an image from our Image Bank and tag Shaw's in social posts to increase reach!)

S O C I A LM E D I A P O S T S

Have you heard the news? (organization name) has been selected as the beneficiary of the @Shaws GIVE BACK WHERE IT COUNTS

Program! Each time the $2.50 reusable GIVE BACK WHERE IT COUNTS Bag is purchased at the Shaw's at (location) during the month of

(month selected) we will receive a $1

donation.

We're excited to share that every $2.50 GIVE BACK WHERE IT COUNTS Bag

purchased in (month) at the @Shaws

located at (location) will send a $1 donation to us! #givebackwhereitcounts #dogood

Want to give back? Support the community and the environment! Go to the @ShawsSupermarket located at (location) and purchase the $2.50 GIVE BACK WHERE IT COUNTS Bag. We will receive a $1 donation for every bag sold in (month).

S A M P L EP R E S S

R E L E A S E

FOR IMMEDIATE RELEASE

(Name of organization) (Name, phone & email)

(Name of organization) Celebrates Selection as a Shaw's GIVE BACK WHERE IT COUNTS Program Beneficiary

(City, State) – (Name of organization) has been selected as a beneficiary of the Shaw's GIVE BACK WHERE IT COUNTS

Program for the month of (month).

The Shaw's GIVE BACK WHERE IT COUNTS Program, which launched in April 2019, is a reusable bag program that facilitates community support with the goal to make a difference in the communities where shoppers live and

work.

(Name of organization) was selected as the (month) beneficiary of the program by store leadership at the Shaw's located at (location). (Name of organization) will receive a $1 donation every time the $2.50 reusable GIVE BACK WHERE IT COUNTS Bag is purchased at this location during (month), unless otherwise directed by the customer

through the Giving Tag attached to the bag.

“(1-2 sentence quote reflecting excitement about being chosen),” said (name), Executive Director of (name of organization). “(Short quote on how this donation will

help you fulfill mission).”

(Name of organization) is a non-profit based in (city, state). Founded in (year), (name of organization) has (describe efforts in the community). Learn more about (name of organization) by visiting (website).

For more information on the Shaw's GIVE BACK WHERE IT COUNTS Program, visit shaws.bags4mycause.com

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M O T I V A T EB A G S S O L D = D O N A T I O N $ R A I S E D

shaws.bags4mycause.com

(T I P# 3We recommend going into your local Shaw's to see how you can spread the word together!)

S O C I A LM E D I A P O S T S

L A U N C HD A Y

E M A I L

Happy (month)! Go to the @Shaws located at (location) and purchase a $2.50 reusable GIVE BACK WHERE IT COUNTS Bag to send a $1 donation to our organization this month!

Support (organization name) this month! Visit your local @Shaws and purchase a

$2.50 reusable GIVE BACK WHERE IT COUNTS Bag. For every bag sold we will receive a $1 donation. #dogood #giveback

Want to give back? Support the community and the environment! Go to the @shawssupermarkets located at (location) and purchase the $2.50 GIVE BACK WHERE IT COUNTS Bag. We will receive a $1 donation

for every bag sold this month.

Subject: Launch Day: Shaw's GIVE BACK WHERE IT

COUNTS Program!

Hello,

Today is launch day for the Shaw's GIVE BACK WHERE IT COUNTS Program! Starting today and for the entire month of (month of selection), when you purchase a $2.50 reusable GIVE BACK WHERE IT COUNTS Bag at the Shaw's located at (location), $1 is donated to (name of organization), unless otherwise directed by the customer through the

Giving Tag attached to the bag.

Our goal is to sell (goal of bags bought e.g. 200) bags, equivalent to $(insert donation equivalent

e.g. $200) raised. We are confident that with the help of our dedicated supporters, we can reach this

goal.

We strongly encourage you to share this news with

family and friends as well!

The GIVE BACK WHERE IT COUNTS Bags are located on displays around the store and at the checkout. For more information about the program, please

visit shaws.bags4mycause.com.

Thank you for your support,

(Signature)

C E L E B R A T E !

T H A N K Y O U & L E T ' S K E E P G O I N G

shaws.bags4mycause.com

(T I P# 4Sustained communication keeps supporters engaged and interested!)

T H A N KY O U R S U P P O R T E R S

Subject: Thank you! Shaw's GIVE BACK WHERE IT COUNTS Program

Hello,

We are excited to share that $(money raised) was donated to our organization through the Shaw's GIVE BACK WHERE IT COUNTS Program

during the month of (month of selection)!

We would like to extend a HUGE thank you for your participation and support during our benefiting month of the Shaw's GIVE BACK WHERE IT COUNTS Program.

Whether you bought a bag or helped spread the word, we couldn’t have done this without you. The money generated through this program will help us to (share what you will do with the funds raised). Thank you again for making this a fun and successful experience for (name of organization)!

But we’re not done! You can continue to help raise funds for (name of organization) by using the Giving Tag attached to the GIVE BACK WHERE IT COUNTS Bag! All you have to do is purchase the GIVE BACK WHERE IT COUNTS Bag at any Shaw's and follow the instructions on the attached Giving Tag to direct the $1 donation to our organization.

Thank you! We raised $(donation amount) through the Shaw's GIVE BACK WHERE IT COUNTS Program! Guess what? You can still support us by visiting any Shaw's, purchasing the GIVE BACK WHERE IT COUNTS Bag and using

R E C E I V E D O N A T I O N

C H E C K

Approximately 10-12 weeks after the end of your month in the Shaw's GIVE BACK WHERE IT COUNTS Program, we will mail you a check for the amount you

have raised!

But guess what? It's NOT over!

You can raise funds all year long by using the

Giving Tag attached to the GIVE BACK WHERE

IT COUNTS Bag!

All your supporters have to do is purchase the

$2.50 GIVE BACK WHERE IT COUNTS Bag at any

Shaw's and follow the instructions on the attached Giving Tag to direct the $1 donation to your organization anytime throughout the

year.

the attached Giving Tag to send a $1 donation

We have a Giving Tag Toolkit

to guide you to

to us any time throughout the year.

success with the Giving Tag - Check it out!

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