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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Willkommen zum Adobe Digital Marketing Tag
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By 2017 the CMO will Spend More on IT Than the CIO
Source:http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webinar-Calendar
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Marketing Budgets sind größer als IT Budgets 10% vs. 3.6%
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Und sie wachsen schneller (9% vs. 4.7%) .......sagt Gartner
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Data Driven Marketing
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Personalisierung
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Relevante Inhalte
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Social
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Muss man den immer bei Adam und Eva beginnen wenn man über Social Media spricht ?
http://www.youtube.com/watch?feature=player_embedded&v=2G8QljHVn_A
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Mobile
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32% verlassen sich beim Überqueren der Strasse auf Ihr Smartphone
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Big Data
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‘Real-time insights now with 80% accuracy are more important than 100% accuracy in three months’ time’
Source: eConsultancy 2012
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„Daten sind das neue Öl“
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Traffic ?
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Conversion !
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Mache Verhalten messbar und es wird sich ändern
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Is Data killing Creativity ?
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Digital Timeline Agency/Marketing/tech
1995 2000 2005 2010 2015
Search Display
CMS/ Ecommerce
CRM Blogs Forums
Analytics Optimisation
Social & UGC
Earned Media Big Data
Mobile Local
Engines Automation
bidding
Push, digital as an add on
Brochureware Web 1.01
One to many
Second wave
Many to many
Engage, content creation
Web 2.0
One to one
Pull, budgets shifting, digital as a driver
7 February 2012 | Agency Digital Maturity - Adobe Partner Cafe | 22
Delivery Staging Experiences Transformations
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Adobe.com – July 2004
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$ 500 Mio Store Umsatz
59 Länderversionen
Basierend auf Adobe CQ Web Experience System
Weltweit Top 20 Seite
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Changing the world through digital experiences
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Geschäftsbereiche
DIGITAL MARKETING
DIGITAL MEDIA
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Cloud
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Willkommen zum Adobe Digital Marketing Tag