Andreas Weigendaweigend@stanford.edu

Garmisch-Partenkirchen, 29. Mai 2013

Wir wissen nichts…aber wir können es messen!

This presentation is on the web at:weigend.com/files/speaking/WeigendAareon_GAP_2013.05.29

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Web 1.0 / 2.0 / 3.o• Web 1.0: Digitize (B2B, B2C)• Web 2.0: Share (C2B, C2W)• Web 3.o: Connect (C2C)

1970’s 1970’sBuilding Computers

1980’sConnecting Computers1980’s

1990’sConnecting Pages1990’s

2000’sConnecting People2000’s

2010’sConnecting Sensors2010’s

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Stanford

Berkeley

Google

Facebook

SF Home

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SmartMeters

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Imagine…… you had all the data in the world freely available at your fingertips: What would you do to delight your customers?

Imagine…. Christoph FranzCEO, Lufthansa

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Maxim 11. Make it trivially easy for people to

Contribute Connect Collaborate

Das Aal-Prinzip

Andere arbeiten lassen!

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Maxims 2 and 32. Big Data is a mindset, not just a

toolset

3. Data is the new oil, and it needs refineries

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Data Refineries

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Maxims 4 and 54. Focus on metrics that matter to your customers, not to your lawyers5. Focus on actions and feedback,

not on analysis and reports

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There are trade-offs in every decision

• Know thy axes (dimensions)• Determine thy weights thoughtfully• Experiment and optimize

Wir wissen es nicht. Aber wir können es messen.

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Who cares? Culture Shift• Amazon has changed the way a billion

people think about purchases• Google has changed the way a billion

people think about information• Facebook has changed the way a billion

people think about identity

The C’s of Commerce1. Content2. Context3. Connection4. Conversation5. Community

1989Stasi

“On the Internet, nobody knows you’re a dog”

1993

“On the Internet, everybody knows you’re a dog”

2012

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IdentityAttributes

Relationships

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Non-Social: Audience

Social: Connected Individual

Business Models

MindsetSkillset

Toolset

Dataset

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Mindset• Does your product or service get

better over time, with data?• Does your customer understand the

value for her when she gives you data?

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Danke.

Andreas WeigendDE: +49 174 906-5906US: +1 (650) 906-5906

aweigend@stanford.edu

Aareon AG | Jens Braune del Angel