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Was braucht die Industrie: Spezialisten oder technische Manager ? Needs of Industry: Specialists or Technical Managers ? Wolfgang Emmerich Bruno Hribernik TU-Graz - 25.November 2002
Was braucht die Industrie:Spezialisten oder technische
Manager ?
Needs of Industry:Specialists or Technical Managers ?
Wolfgang Emmerich Bruno Hribernik
TU-Graz - 25.November 2002
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Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
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Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
4
The Objective of …
• Enterprises
– International competitiveness
– Profitable growth
• Prerequisites
– Excellent general conditions– Excellent human resources
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The Objective of …
• Universities– International excellence in education
and science– Attractive for students– Well accepted graduates
• Prerequisites – Excellent general conditions– Excellent education program
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Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
7
Change Management Böhler-Uddeholm
Knowledge Hierarchy
Departments
Factories, Procedures
Steel Products
Knowledge Network
Cooperative Projects
Systems, Processes
Material Knowledge
Change
This meanscultural challenge
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Strategic Goals and Guidelines
Growth above markets and competitors
Special focus on emerging markets, China and North America
Horizontal and vertical growth
Internal and external growth
No „true“ diversification (where BUAG knows neither products, nor markets, nor customers, nor technology)
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Actual Organization Principles of Böhler-Uddeholm
Focus on core competences
Project related networking virtual organization
High demands on our employees
Empowerment of the employees
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Typical Career (phase in)
TU R&D
Production
• 3-5 years
• Thinking beyond usual borders
• Build up of company specific know how
Product manager
Process engineer
Marketing
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Specialist or Manager
General management
Marketing R&D Production
Long termchanges
Knowledge base„management“
Knowledgebase
Knowledge base„marketing“
Knowledge base„production“
Customerneeds
Technologicalchanges
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NetworkAutomotive
Böhler Edelstahl
Eschmann
UddeholmTooling
Network „Automotive“
Böhler-UddeholmHolding
Network of people and resources within Böhler-Uddeholm to build up and maintain knowledge and competence about technologies and materials useable
for automotive industry, which will be provided to all companies for projects and daily work
Böhler Schmiedetechnik
Böhler and Uddeholmsales companies
NetworkAutomotive
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Böhler Edelstahl
Eschmann
UddeholmTooling
Network „Automotive“
Böhler-UddeholmHolding
Network of people and resources within Böhler-Uddeholm to build up and maintain knowledge and competence about technologies and materials useable
for automotive industry, which will be provided to all companies for projects and daily work
Böhler Schmiedetechnik
Böhler and Uddeholmsales companies
NetworkAutomotive
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Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
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Doorways into Penn State University
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Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
17
New Needs from Economy and Politics
Lisbon European Council 2000 – objective EU: to become the most competitive and dynamic knowledge based economy by 2010
Barcelona 2002 – aim to increase R&D investments from 1,9% in 2000 of GDP to 3% in 2010
Increased R&D efforts should lead to economic growth, better (and more) jobs and greater social cohesion
Goal of the Austrian government 2,5% of GDP in 2005
Positioning Austria within the top 5 in Europe regarding innovation
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Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
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International competitive universities Rapid and consequent reaction/adaptation of the education and
research programs in accordance with changing demand Exchangeability of education programs and degrees as basis for
international education Extension of post graduate education programs
– live long learning Education of specialists with sound technical/scientific knowledge
and basis knowledge in economics and management skills Develop individual skills with focus on teamwork, self
organization/motivation and languages
Böhler Uddeholm Expects from Universities
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Ability to build up sustainable networks
Social competence
Customer orientation and profitability thinking
Active contribution to teamwork
Good balance between specialist and generalist
Willingness for live long learning
Böhler Uddeholm Expects from Graduates
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From Lone Star to Team Player
The trick is to develop managers that can do both well.
I call them "T-shaped managers”, that is, they focus on individual unit
performance (the vertical part of the T) and contributions across units (the
horizontal part of the T).
Mallory Stark, HBS Working Knowledge , Nov,4th 2002
Thank you for your
attention
