Einsichten zu Social Media Recruiting Wie Sie Netzwerke wirklich richtig nutzen

Hermann Arnold

2. überarbeitete und erweiterte Auflage

Haufe Gruppe Freiburg · München

Inhaltsverzeichnis

Vorwort 9

Teil 1 Ein neues Verständnis von Social Media Recruiting 11

1 Social Media im Recruitingprozess - fünf Einsichten 13 1.1 Soziale Medien-mehr als nur ein weiterer Medienkanal 13

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J::::::~~~:~~ff~~~:~~~~~:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::j~ 2 Social Media Recruiting als soziale Aktivität der Mitarbeiter 19

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3 Social Recruiting - Kritik und Erwiderungen 29

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Teil II Strategien und Instrumente im Bewerbermarketing 35

4 Instrumente für ein erfolgreiches Bewerbermarketing 37

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Inhaltsverzeichnis

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5 Verhalten der Bewerber auf dem Arbeitsmarkt 73

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6 Unternehmensstrategien für soziale Medien 79

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85 87

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7 So gehen Sie beim Bewerbermarketing vor 185

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Inhaltsverzeichnis

195

196

9 Informationsquellen für Bewerber 205

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9 . .2.6 Suchmaschinen 220

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f.4 Zusammenfassung . .230 „„„„ _______________________ _________ ____________ _____ ___ ____ ___ ______________ ____ __ _______ _____ ________ __ _____________ _________ ______ ________ _______________ _

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Inhaltsverzeichnis

10 Fakten zum demografischen Wandel 233

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10.7 Zusammenfassung 239

11 Ausblick: Die Aufgaben von Personalverantwortlichen 241

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Über den Autor 247

Abbildungsverzeichnis 249

Tabellenverzeichnis 255

Stichwortverzeichnis 257

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