CONTENT-MARKETING BALANCED SCORECARDWIE MAN CONTENT-STRATEGIEN ERFOLGREICH UMSETZEN, MESSEN UND STEUERN KANN @BaZaKom

SPRUNG DURCH MEINE

THESIS

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CONTENT-STRATEGIE: 3 PROBLEME BEI DER UMSETZUNG

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#1 SILODENKEN

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#2 WO IST DIESER ROI?

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#3 TRIAL & FAIL - NO WAY!@BaZaKom

WARUM NICHT MAL…

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WAS IST DIE BALANCED SCORECARD?

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HTTPS://WWW.YOUTUBE.COM/WATCH?V=M_ILOLYWRYW

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WAS IST JETZT NEU?

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+Das Content-Marketing-Maturity Modell der Altimeter Group

Das Content-Marketing-Funnel

Modell des Content-Marketing

Institute

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ERINNERN SIE SICH NOCH?

DIE STRATEGIEKARTE ERKLÄRT DAS GROßE GANZE.

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DIE SCORECARD HAT DIE ZAHLEN IM BLICK…

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…UND LÄßT MEHR AGILES ARBEITEN ZU. @BaZaKom

KOMMEN SIE GUT NACH HAUSE - VIELEN DANK!

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CM-Maturity-ModellName: Altimeter Group Link: Altimeter Group/Lieb, 2012, S. 9

Content-Marketing-FunnelName: Content Marketing Institute Link:  Pulizzi, Rose, 2011, S. 166

Der PlanName: Robert McGoldrick Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0) Link: https://www.flickr.com/photos/bobsfever/6747750655/

Darth Vader beim ArztName: Kenny Louie Attribution 2.0 Generic (CC BY 2.0) Link: https://www.flickr.com/photos/kwl/4880682846/in/album-72157623544311963/

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Balanced ScorecardName: Intrafocus UKhttps://www.youtube.com/watch?v=M_IlOlywryw @BaZaKom