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Systema(c Inven(ve Thinking Systematic Inventive Thinking ©
SIT Systematic Inventive Thinking
Systematic Inventive Thinking ©
9-Punkte-Rätsel
Systematic Inventive Thinking ©
9-Punkte-Rätsel
Systematic Inventive Thinking ©
9-Punkte-Rätsel
Systematic Inventive Thinking ©
3-Ringe
Systematic Inventive Thinking ©
Kreativität
Systematic Inventive Thinking ©
Kreativität
“Crea(vity is a divine spark that may not be dismantled and examined by use of scien(fic
tools” (Carl Popper)
Systematic Inventive Thinking ©
SIT Geschichte
Systematic Inventive Thinking ©
Kreativität
“I'll be more enthusias(c about encouraging thinking outside the box when there's
evidence of any thinking going on inside it.” (Terry PratcheF)
Systematic Inventive Thinking ©
Übung
Systematic Inventive Thinking ©
Film
Systematic Inventive Thinking ©
Dr. Ronald D. Finke, Ph.D.
Systematic Inventive Thinking ©
FFF
Current Situa0on Product, Service, Process,
Communica(on, System...etc
Virtual Situa0on
Benefit/Market Iden(fy customer needs
Challenges Technology, Know-‐How, Ressources,
etc…
Adap0on to form a realis(c idea
SIT Tools Manipula(on
Idea!
”Mechanical Process”
FORM
FUNC T I ON
Marke3ng
Feasibility
Reality Filter
Subtrac(on Task Unifica(on Mul(plica(on AFribute Dependeny Divison
Systematic Inventive Thinking ©
Prof. Jacob Goldenberg
Systematic Inventive Thinking ©
SIT-Tools
The crea(on/removal of symmetries or dependencies between exis(ng product proper(es (e.g. colour changes with temperature, etc.).
AFribute Dependency
The assignment of new tasks to an exis(ng resource (i.e. any element of the product or its vicinity within the manufacturer’s control).
Unifica(on
The elimina(on of core components rather than an addi(on of new systems and func(ons -‐ “The Path of Most Resistance”.
Subtrac(on
A mul(plica(on (or addi(on) of elements already exis(ng in the product along with a required adjustment -‐ “Qualita(ve Change”.
Mul(plica(on
The division of a product and/or its components according to func(on or symmetry, thus adding degrees of freedom.
Division
Systematic Inventive Thinking ©
SIT-Tools - Subtraction
© Copyright 2010, SIT
S I T!Deutschland!
DNA of successful innovation 1. SIT Tool - Subtraction
Systematic Inventive Thinking ©
SIT-Tools - Subtraction
Systematic Inventive Thinking ©
SIT Tools – Task Unification
© Copyright 2010, SIT
S I T!Deutschland!
Product examples for SIT Tool Task Unification
Systematic Inventive Thinking ©
SIT Tools – Task Unification
Systematic Inventive Thinking ©
SIT Tools – Task Unification
Systematic Inventive Thinking ©
SIT-Tools - Multiplication
© Copyright 2010, SIT
S I T!Deutschland!
Product examples for SIT Tool Multiplication
Systematic Inventive Thinking ©
SIT-Tools - Multiplication
Systematic Inventive Thinking ©
SIT-Tools – Division
© Copyright 2010, SIT
S I T!Deutschland!
Product examples for SIT Tool Division
Systematic Inventive Thinking ©
SIT-Tools – Division
Systematic Inventive Thinking ©
SIT-Tools – Attribute Dependency
© Copyright 2010, SIT
S I T!Deutschland!
Product examples for SIT Tool Attribute Dependency
Systematic Inventive Thinking ©
SIT-Tools – Attribute Dependency
Systematic Inventive Thinking ©
SIT-Tools – Attribute Dependency
Systematic Inventive Thinking ©
Market Awareness
“If I had asked my customers what they wanted, they would have said faster
horses.” (Henry Ford)
• Latent need • Failure of market surveys
• Crea(ve & novel ideas
• Saturated need • Fierce
compe((on
• ”Me-‐too” products
Market Awareness
Time
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Innova0on Sweet Spot
Near Ideas – Small changes Ideas too close should be brought further away – to sweet spot
Far Ideas – Too resource intensive. Ideas too far should be brought closer – to sweet spot
SIT Principle: ”Qualita(ve Change” -‐ pushing ideas further away
SIT Principle ”Closed World” – ensures that
ideas are not too far away
Focus Star(ng
point
Systematic Inventive Thinking ©
The SIT Onion - Tools
Tools
Subtrac(on
Task Unifica(on
AFribute Dependency
Mul(plica(on
Division
Systematic Inventive Thinking ©
The SIT Onion - Skills on different Levels
Systematic Inventive Thinking ©
3 Säulen der nachhaltigen Innovationskultur
Systematic Inventive Thinking ©
3 Säulen
Systematic Inventive Thinking ©
SIT Kunden
Systematic Inventive Thinking ©
Danke!
Dipl.-‐Ing. Philipp Gasteiger philipp@sitgermany.com