- 1 - Finale Auslandsauswertung Studie BRICplus © AAI/Fortner (Nov. 2015)
Studie BRICplus
Österreichs technologische und
ökonomische Potentiale in neuen
Märkten der Luftfahrtindustrie
Aviation Forum Austria 2015
Mag. Raoul Fortner (AAI)
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Studie BRICplus
I – Allgemeines
(Ziele, Methodik)
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Studie BRICplusZiel: Identifikation ökonomisch-technologischer Potentiale
österreichischer Luftfahrtzulieferer in den BRICplus-Staaten
BRIC Brasilien, Russland, Indien, China
„plus“ Arabische Staaten (VAE), Israel, Türkei, Ukraine
AuftraggeberBMVIT – Abteilung III/I4 – DI (FH) Ingrid Kernstock
Öffentliche Ausschreibung im Rahmen von „Take off“ 2012
Projektstart: April 2013
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Auftragnehmer des BMVIT
Austrian Aeronautics Industries Group (AAI)
Mag. Raoul Fortner & Team (Hrachowitz, Ritzinger, Schreckensperger)
Interessensgemeinschaft der öst. Luftfahrt/zuliefer/industrie
(NPO, ca. 35 Mitglieder, vertritt ca. 90% des LFZ-Umsatzes AT)
Subauftragnehmer der AAI bei der Studie BRICplus
AWO (Außenwirtschaft Austria der WKO)
DI (FH) Mag. Rafael Rasinger & Team (AC)
Dr. Horst Schmidt-Bischoffshausen (SBH)
kcm-consulting (Heinz-Jürgen Kumpf)
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Wesentliche Ziele der Studie BRICplus
Identifikation österreichischer (ziviler) Markteintritts- und
Technologiekooperationspotentiale in den BRICplus Staaten
Umfassende Vor-Ort-Erhebungen in BRIC-Ländern 103 Interviews
(ca. 2/3 Industrie – ca. 1/3 Behörden, Institutionen, Forschung usw.)
Luftfahrtindustrie-Dossier zu jedem BRICplus-Land
Erste Outputs: AWO-Branchenreports Luftfahrt für China, Russland
Branchenexpertise bei BMVIT sowie AAI & AWO für Beratung
Konkrete Empfehlungen für Technologienischen mit denen AT in
den BRICplus-Staaten reüssieren könnte („Forschungsagenda“)
Neue Geschäftskontakte und Technologiekooperationen
österreichischer Unternehmen und Forschungseinrichtungen
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Methodik & Status
Bisher:
- Umfassende Vorrecherchen und Interviewdesign (Inland, Ausland)
- Kick-Off-Workshop (12. Juni 2014), Testbefragungen (z.B. FACC)
- Recherchereisen BRIC-Staaten 103 Interviews
- Abschlussworkshop mit AT-Firmen (8. Juli 2015) AT-Erfahrungen
- Nachbefragungen international & Auswertung der 103 int. Interviews
- Nachrecherchen BRIC und „plus“-Staaten
Ongoing:
- Nachbefragungen national (360°-Feedback Tel., persönlich, online)
- Zukunftsreisen (AWO): China (Nov.), Brasilien (Dez.), ev. Israel (2016)
- Abschluss der Studie und des Projektendberichtes (AAI)
- Veröffentlichung Studie (BMVIT) – „Side Letter“
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Impressionen Kick-Off-WS (2014) & Abschluss-WS (2015)
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Studie BRICplus
II – Auslandsauswertung
Wesentlichste Ergebnisse
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Recherchereisen der AAI in den vier BRIC-Staaten
CHINA (24. November 2014 – 11. Dezember 2014) – 25 Interviews (24 Firmen)
AAI (Fortner), WKO (Kahl, Yu & KollegInnen), SBH
Großes Land: Große Chancen (Volumen) – Große Risken (IPR)
INDIEN (19. Jänner 2015 – 4. Februar 2015) – 27 Interviews (26 Firmen)
kcm (Kumpf), tw. WKO (Moritz & KollegInnen)
Realisation des vorhanden Potentiales nur sehr langfristig, Defence
RUSSLAND (19. Februar 2015 – 7. März 2015) – 21 Interviews (19 Firmen)
kcm (Kumpf), WKO (Tchernei), tw. Ritzinger (MAKS)
Großes Interesse an AT aber dzt. tw. schwierig wegen des politischen Umfeldes
BRASILIEN (8. – 24. April 2015) – 30 Interviews (28 Firmen)
AAI (Fortner), WKO (Kurz, Lochschmidt), SBH
Großes Interesse an AT-Technologie, aber bürokratische Hemmnisse / Hürden
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Recherchereisen in den vier BRIC-Staaten – Impressionen
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Studie BRICplus
II – Auslandsauswertung
Teil A
Firmenstammdaten
Response: ~ 90%
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30,1%18,4%
14,6%9,7%
2,9%
18,4%17,5%
11,7%0,0%
19,4%14,6%14,6%14,6%
13,6%10,7%
6,8%5,8%
29,1%23,3%
17,5%7,8%
2,9%
Material-Related CompetenciesAircraft (OEM) – incl. General Aviation & UAS
Structural Components & Materials (Aero Structures)Engines
Interiors – incl. VIP and Ambulance Interiors (EMS)Others (Standard Parts, Propellers)
Specialised in …Composites and Plastics
Metal and Metal ProcessingManufacturing Technology
Others
Material-Unrelated CompetenciesElectronics, Avionics & Communication – incl. ATM, Simulator
Software - incl. Information SystemsMaintenance (MRO)
Airport, Test & Ground Support Equipment (GSE)Machining, Tooling & Manufacturing Equipment
Electrics & HydraulicsOthers (Distributor, Import/Export, Lamps, Space)
Other Equipment (incl. Infotainment)
Supporting CompetenciesResearch & Development
Engineering & Consulting (incl. Certification)Industrial Associations & Institutions (incl. Holdings)
Others (Airshow, Trainings, Publications)Supporting Services (incl. Freight & Flight Missions)
(A.1.) In which of the following fields of competence are you active?BRIC: n=103 (nmax=103)
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6,9%
4,9%
5,9%
6,9%
8,8%
9,8%
9,8%
13,7%
13,7%
13,7%
16,7%
22,5%
0% 5% 10% 15% 20% 25%
Others (Organizational, Consulting, (After) Sales Representatives)
MRO
Software / IT
Composites / Material Related
Engineering Services
Aero Structures
Holding / Association / Industrial Zone
Engine (Parts)
Research
Electrical Equipment / ATM / Simulators / Radar
Defence & Space
Aircraft (Plane / Helicopter)
(A.3a.) Which products and/or services do you CURRENTLY offer in the aeronautics domain? BRIC: n=102 (nmax=103)
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To the Domestic Market28,2%
Internationally34,0%
Both37,9%
(A.4.) Do you deliver your products or services:BRIC: n=103 (nmax=103)
Yes85,4%
No5,8%
Not yet, but planned
8,7%
(A.5.) Do you currently work with international suppliers or partners (companies, research institutions)?
BRIC: n=103 (nmax=103)
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2,9%
1,9%
2,9%
2,9%
2,9%
3,9%
3,9%
8,7%
11,7%
18,4%
22,3%
28,2%
35,0%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Others (Air Show, Publications, Not yet in Aero)
MRO
Consulting
Engineering Services
(After) Sales Representative
Trader / Importer
Industrial Zone
Holding / Association
Supplier - Others
Supplier - Tier2
Research / Education / Training
OEM / Aircraft Construction
Supplier - Tier1
(A.6.) Which position do you have in the supply chain of the aeronautics industry?BRIC: n=103 (nmax=103)
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China: dezentral
Brasilien:
stark lokale Clusterung
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9,5%
15,8%
10,5% 10,5%
18,9%
9,5%
14,7%
10,5%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
≤10 11-100 101-500 501-1.000 1.001-5.000 5.001-10.000 10.001-50.000 >50.000
(A.8.) How many employees do you have?BRIC: n=95 (nmax=103)
BR: Ein „Großer“
CN: Einige „Große“
RUS: Viele „Große“
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Studie BRICplus
II – Auslandsauswertung
Teil B
Response: ~ 75%
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Yes (40)38,8%
No (63)61,2%
(B.1.) Do you already have experiences with Austrian partners – companies or
research institutions?BRIC: n=103 (nmax=103)
Yes40,0%
No60,0%
CHINA: n=25 (nmax=25)
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Studie BRICplus
II – Auslandsauswertung
Teil B: „Yes“ (40)
Erfahrungen mit Österreich
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24,3%
2,7%
2,7%
8,1%
8,1%
10,8%
13,5%
16,2%
16,2%
51,4%
0% 10% 20% 30% 40% 50% 60%
Other Relations (Initial Buiness Contact, Joint Design /Production, Representation, Technology Transfer)
Indirect Supply TO Austria (e.g. via Subcontracting, Trader)
Consulting
Exchange of People (e.g. Staff, Students)
Licenced Production FOR Austria
Direct Supply TO Austria (You Supply to Austria)
Indirect Supply FROM Austria (e.g. via Subcontracting, Trader)
R&T-Cooperation
Joint Venture
Direct Supply FROM Austria (Austrian Supplier)
(B.2.) What kind of relations have you already established with Austrian partners?BRIC: n=37 (nmax=103)
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2,7%
2,7%
2,7%
2,7%
2,7%
2,7%
2,7%
2,7%
2,7%
2,7%
2,7%
2,7%
2,7%
5,4%
5,4%
5,4%
10,8%
10,8%
35,1%
45,9%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Zoerkler
TTTech
Test Fuchs
Steyr
Schiebel
Heid
GFM
Frequentis
Fill
BRP Rotax
AVL
Any Tooling Company
Airborne Technologies
WFL
F.List
AAT
University
Böhler
Diamond
FACC
(B.3.) With which specific companies or research institutions from Austria do you already have experiences or relations?
BRIC: n=37 (nmax=103)
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3,2%
3,2%
3,2%
6,5%
6,5%
6,5%
9,7%
9,7%
12,9%
22,6%
25,8%
0% 5% 10% 15% 20% 25% 30%
Small Aeroplane
Test Equipment
Investments
Engine / Powertrain
Research
Electrical Equipment / ATM
Manufacturing- / Processing- Technologies
Know How (Factory Setup, Composites)
Aerostructures
Interiors / EMS
Composite Parts
(B.4.) Which kind of products or services do you get FROM Austria?BRIC: n=31 (nmax=103)
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6,9%
44,8%48,3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1Very Bad
2 3 4 5Very Good
(B.6.) How satisfied are you with the RELIABILITY of Austrian partners?BRIC: n=29 (nmax=103) BRIC AVRG.
4.4
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28,6%
71,4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1Very Bad
2 3 4 5Very Good
(B.7.) How satisfied are you with the QUALITY of Austrian products or services?BRIC: n=28 (nmax=103) BRIC AVRG.
4.7
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3,6%
50,0%
35,7%
10,7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1Very Bad
2 3 4 5Very Good
(B.8.) How satisfied are you with the PRICE of Austrian products or services?BRIC: n=28 (nmax=103)
Indien: ~ 3,0
Russland: ~ 4,0
BRIC AVRG.3.4
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Good Partnership (Professional / Supportive /
Reliable)36,7%
Excellent Product / Technology
30,0%Good Communication10,0%
Costumer Support 6,7%
Internationally Successful6,7%
Learned a Lot From AT3,3%
Flexible3,3%
Good Handling of Local Bureaucracy
3,3%
(B.12a.) What are your POSITIVE experiences with business partners or research institutions in Austria?
BRIC: n=25 (nmax=103)
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Price / Not Competitive / No Price Escalation Caps
33,3%
More Flexibility20,8%
Aeroplane Too Small
8,3%
Trust / Exchange of Information
8,3%
Delays / Investment Cancelled
8,3%
Mindset / Learn Local Business Culture
8,3%
Representatives Too Low Rank
4,2%
Level of English4,2%
More Practical Cooperations4,2%
(B.12b.) What are your NEGATIVE experiences with business partners or research institutions in Austria?
BRIC: n=15 (nmax=103)
- 30 - Finale Auslandsauswertung Studie BRICplus © AAI/Fortner (Nov. 2015)
Studie BRICplus
II – Auslandsauswertung
Teil B: „No“ (62)
Erwartungen an Österreich
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4,7%
1,6%
3,1%
3,1%
6,3%
6,3%
7,8%
7,8%
14,1%
14,1%
17,2%
17,2%
20,3%
23,4%
25,0%
28,1%
0% 5% 10% 15% 20% 25% 30%
Others (Space, Not Sure Yet, Media Report)
MRO
Consulting
Investment / Local Production
Aero Structures
Exchange of People
Test Equipment
Standard Parts / LRU
Engine (Parts) / Drivetrain
Software / IT
Interiors / EMS
Aeroplane / UAS
Electrical Equipment / ATM / Simulator
Manufacturing- / Processing- Technologies
Research
Material Related / Composites
(B.15.) In which field of technology do you see possibilities for cooperation with Austria?BRIC: n=64 (nmax=103)
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Studie BRICplus
II – Auslandsauswertung
Teil C
Kooperationspotentiale
Response: ~ 70%
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28,9%
7,8%
12,2%
18,9%
21,1%
20,0%
21,1%
26,7%
34,4%
51,1%
Other Relations (Offset, Exchange, MRO, Eng. Services,Cooperation, Technology Transfer, Investment, Air Show)
Indirect Supply TO Austria (e.g. via Subcontracting,Trader)
Indirect Supply FROM Austria (e.g. via Subcontracting, Trader)
Consulting
Direct Supply TO Austria (You Supply to Austria)
Licenced Production FOR Austria
Exchange of People (e.g. Staff, Students)
Joint Venture
Direct Supply FROM Austria (Austrian Supplier)
R&T-Cooperation
(C.1.) What kind of relations do you consider with foreign partners (in general)?BRIC: n=90 (nmax=103)
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37,6%34,1%
30,6%23,5%
2,4%
45,9%37,6%
22,4%0,0%
37,6%23,5%
22,4%20,0%
17,6%14,1%
8,2%7,1%
40,0%22,4%
9,4%2,4%2,4%
Material-related CompetenciesInteriors – incl. VIP and Ambulance Interiors (EMS)
Structural Components & Materials (Aero Structures)Aircraft (OEM) – incl. General Aviation & UAS
EnginesOthers (Standard Parts, Local Production)
Specialised in …Composites and Plastics
Metal and Metal ProcessingManufacturing Technology
Others
Material-unrelated CompetenciesElectronics, Avionics & Communication – incl. ATM, Simulator
Maintenance (MRO)Machining, Tooling & Manufacturing Equipment
Airport, Test & Ground Support Equipment (GSE)Software - incl. Information Systems
Electrics & HydraulicsOthers (Life Assurance Systems, Rapid Prototyping, Cyber Defence, Design)
Other Equipment (incl. Infotainment)
Supporting CompetenciesResearch & Development
Engineering & Consulting (incl. Certification)Industrial Associations & Institutions
Supporting Services (incl. Freight & Flight Missions)Others (Air Show, Student Exchange)
(C.2.) In which of the following fields of competence are you considering foreign partners?BRIC: n=85 (nmax=103)
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1,8%
1,8%
3,5%
3,5%
7,0%
8,8%
10,5%
12,3%
19,3%
21,1%
26,3%
26,3%
36,8%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Travel Restrictions
Delays
Balance Between Quality & Costs
Secrecy, Transparency
Political Issues / Sanctions
Financing / Exchange Rate
Intercultural Issues
Distance (e.g. for Transport, Communication)
Language Barriers
Regulations (e.g. Export Control)
Additional Costs (e.g. Customs Duty, Taxes, Customs Regime)
No Issues for Civil Projects
Administration / Bureaucracy
(C.4.) Are there any legal or practical issues in your country that hinder or delay cooperation with foreign partners (especially from Austria)?
BRIC: n=57 (nmax=103)
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3,5%
2,3%
2,3%
2,3%
3,5%
3,5%
5,8%
7,0%
8,1%
9,3%
10,5%
14,0%
54,7%
0% 10% 20% 30% 40% 50% 60%
Others (Be Competitive, No Offset, Import/Export of Parts)
Direct Contact with Austrian Partners (Not via Dealers)
Need More Information about Austrian Products
Risk Sharing
Bring Innovative Product / Depends on Technology
Not Decided Yet
Improve Own Portfolio
Depends on Regulation / Company Policy
Research Cooperations / Technology Transfer
Partnerships / Joint Venture
Offset
Domestic Value Creation / Sourcing
International Cooperation
(C.7.) What will be your sourcing strategy in this future development? Will there be more need for international cooperation?
BRIC: n=86 (nmax=103)
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Buy Domestic Policy27,0%
Support InternationalCooperation
68,9%
(C.10.) Does your domestic environment (e.g. authorities, trade organisations, business developers, funding bodies for research funding) support cooperation with foreign partners
or is there a “buy domestic” policy?BRIC: n=74 (nmax=103)
Buy Domestic
Policy5,3%
Support International Cooperation
94,7%
CHINA: n=19 (nmax=25)
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2,0%
2,0%
2,0%
4,0%
6,0%
6,0%
6,0%
12,0%
10,0%
10,0%
10,0%
12,0%
14,0%
20,0%
0% 5% 10% 15% 20% 25%
Technology Transfer
Individual…
Government Bodies
Support by Government (Military)
Bilateral Agreements & Cooperations
Free Trade Policy
Offset
Fundings (incl. Research Foundations) / Financial Support
Depending on Products / Services
Holdings / Associations
Infrastructure / Land / Ressources for Foreign Investors
(Governmental) Investments
Conferences / Trade Fairs / Airshows / Further Promotion
Trade Missions
(C.11.) With which instruments or supporting services does your domestic environment stimulate or intensify international cooperation (e.g. funding, trade missions)?
BRIC: n=50 (nmax=103)
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Studie BRICplus
III – Ausblick
Detaillierte (aber anonymisierte) Ergebnisse der BRIC-
Auslandsauswertung ab nun online (224 Grafiken)
Finale Feedbackrunde mit AT-Firmen (360°-Feedback)
Publikation als Bericht samt Analyse Anfang 2016
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Für weitere Fragen …
AAI – Austrian Aeronautics Industries Group
Kramergasse 1/3
A-1010 Wien+43 (0)1 – 533 09 73 – 0
www.aaig.at – [email protected]
Mag. Raoul Fortner (Projektleiter BRICplus)
Stv. Generalsekretär+43 (0)1 – 533 09 73 – 14