D I G I T A LR O U T E
N E WI D E A
A U D I O V I S U A LR O U T E
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N A T I O -N A L I T Y
P R O F -E S S I O N
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M E S S E N G E R SP O R T
M I N D M A P
B U D G E T
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A U D I OP O R T
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C R E D I B I L I T Y
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N E WI D E A
C O P Y / P A S T EP I R A T E S
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A U D I O M E S S A G E
C O P Y R I G H TG U A R D
S E L F M A D EA D V E R T I S I N G
U S E S E M I O T I C R U L E S
P E R M A N E N TA D A P T A T I O N
B I G D A T A
P O S I T I O N N I N G
P R O D U C TP L A C E M E N T
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C O N S E I L D EP R E S S E
C O N S E I L D EP U B L I C I T É
1985 - SOCIÉTÉ EUROPÉENNE DES SATELLITES (SES)
S A T E L L I T E
ALL KNOWLEDGE IS FOR EVERYONE AND COPYING/SHARING INFORMATION IS SACRED
S H A R I N G
MAILS WITH VIDEO GET96% MORE CLICKS
E - M A I L
1989 - BIRTH OF THEWORLD WIDE WEB
W W W .
1981 - 1st PCMADE BY IBM
C O M P U T E R
1994 - 1st SMART-PHONE
S M A R T P H O N E
1992 - 1stSMS SENT
M O B I L E
1998 - EMERGENCE OF BLOGGERS
B L O G G I N G
1995 - 1st SEARCHENGINE (YAHOO)
S E A R C H
2011 - GOOGLE CHANGESALGORITHMS FAVORISINGSITES WITH TEXTUAL CONTENT
S E A R C H
2004 - CREATION OFFACEBOOK
S O C I A L M E D I A
2005 - CREATION OFVIDEOPLATFORMS SUCHAS YOUTUBE
V I D E O
P E R S O N A L I Z E DT Y P O G R A P H Y
F L A T D E S I G N
R E S P O N S I V ED E S I G N
V I D E O
2015 - GOOGLE CHANGESALGORITHMS FAVORISINGRESPONSIVE WEB-SITES
S E A R C H
1933 - LAUNCH OFRADIO RTL
R A D I O
1926 - INVENTEDT E L E V I S I O N
1941 - 1st TELE-VISUAL PUBLICITY
T V - S P O T
E M O T I O N S
F U N
V I D E O K I L L E DT H E R A D I O - S T A R
1970 - START OFTV-MARKETING
T E L E V I S I O N
1955 - 1st TV-STATION: RTL9
T E L E V I S I O N
1902 - INVENTEDR A D I O
1922 - 1st SPOTDIFFUSION
R A D I O - S P O T
B I G B U D G E T
L A N G U A G E B A R R I E R R E E F
776 B.C. - WINNER LISTOF OLYMPIC GAMES SENTBY DOVES
R A C I N G P I G E O NL O W B U D G E T
B I G B U D G E T
B U S I N E S S P L A N F R E S H I D E A S
F E E / D U T Y
T E X T U A L C O N T E N T
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D A T AV I S U A L I Z A T I O N
2010s - PRINTIN DANGER
P R I N T M E D I AS T O R Y T E L L I N G
C R E A T I V I T Y
N A T I V E A D V E R T I S I N G
N E WI D E A
2007 - 1st ISSUE OFL’ESSENTIEL
F R E E N E W S P A P E R
1900s - 1st MECHANICCOMPUTER PRINTER
P R I N T I N G1913 - 1st ISSUE OF TAGEBLATT
N E W S P A P E R
1932 - 1st MAGAZINE AUTOTOURING BYAUTOMOBILE CLUB
M A G A Z I N E
1848 - 1st ISSUE OFLUXEMBURGER WORT
N E W S P A P E R
1450 - GUTENBERG INVENTS PRINT LETTERS
R E P R O D U C T I O N
1650 - 1st DAILYNEWSPAPER
N E W S P A P E R
I N F O G R A P H I C S
LUXEMBOURGISHFRENCHGERMANENGLISHPORTUGUESE
70,5%55,7%30,6%21,0%20,0%
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S O U R C E S
T H E H I S TO RYO F CO M M U N I C AT I O N
A REVOLUTION BEGANAS MANKIND STARTEDTO BIND MESSAGESTO TIME & TO SPACE
CO M M U N I C AT I O N I S E V E RY W H E R E !
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FOCUS ON YOURTARGET !
TO F I N D T H E R I G H T WAY TO CO M M U N I C AT E . . .
CHOOSE ONE OF+/− 50 CAPTAINS (AGENCIES)
51% 49%P R I C EE X P E R I E N C EC R E A T I V I T Y
71%
M E S S E N G E R S M O S T LY CO N S I D E R A C A P TA I N ´ S . . .
CO M M E RC I A L I N V E S T M E N T S I N C AT EG O R I E S
DISTRIBUTION CULTURETOURISMSPORTS
EQUIPEMENTHOUSEOFFICE
16% 16%17%
2007 - COVERAGE OFLUXEMBOURG CITY WITHWIRELESS INTERNET
W I F I
USERS SPEND 3-4 HOURSA DAY SURFING ONLINE
S U R F I N G
5,2 DEVICES PER PERSONM U L T I D I S P L A Y
96% OF THE CITIZENSARE CONNECTED TO THEINTERNET
C O N N E C T I O N
T H E WAYW E U S ECO M M U N I C AT I O N
H OW D I D T H E Y D O T H I S ?
D E F I N I T I O NT I M E B I N D I N G30.000 B.C. - CAVE PAINTINGS CREATED TO COMMUNICATE
CAN OUTLAST ALONG PERIOD OFTIME
D E F I N I T I O NABLE TO CHANGE ITS POSITION
S P A C E B I N D I N G3.150 B.C. - EGYPTIANS COPY DOCUMENTS ON PAPYRUS
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U S E O F T V-S TAT I O N S
RTL TELE LETZEBUERG
NORDLIICHT TV
CHAMBER TV
...
...
25,2%
3,8%
2,1%
. . .
. . .
USE OF WEEKLY & BI MONTHLY MAGAZINES (TOP 5)
AUTOTOURING
AUTO REVUE
AUTOMOTO
PAPERJAM
CITY MAG
32,8%
14,3%
13,9%
11,3%
9,6%
U S E O F DA I LY N E WS PA P E R S ( TO P 5 )
LUXEMBURGER WORT
L´ESSENTIEL
TAGEBLATT
LE QUOTIDIEN
LETZEBUERGER JOURNAL
39,0%
29,5%
9,3%
5,7%
2,1%
USE OF MONTHLY MAGAZINES ( TO P 5 )
TÉLÉCRAN
LUX-POST WEEK-END
REVUE
CONTACTO
LUXBAZAR
23,0%
17,0%
15,7%
12,1%
7,7%
USE OF RADIO-SATIONS ( TO P 5 )
RTL RADIO LETZEBUERG
ELDORADIO
RTL (GERMAN LANGUAGE)
RADIO LATINA
RADIO 100,7
36,8%
19,6%
8,5%
5,4%
4,5%
U S E O F W E B -S I T E S ( TO P 5 )
RTL.LU
WORT.LU
L´ESSENTIEL.LU
PUBLIC.LU
TAGEBLATT.LU
25,7%
16,9%
11,3%
9,2%
4,7%
S H I T S T O R M
S E A O F P R I N T
C L I E N T SC O A S TC L I E N T S
C O A S T
T R E N D YI S L A N D S
T E N D E N C YI S L A N D S
C L I E N T SC O A S T
D E E P D A R K N E T
D E E P D A R K N E T
M E S S E N G E R SC O A S T
M E S S E N G E R SC O A S T
M E S S E N G E R SC O A S T
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D I G I T A L S E A
C O N F U S I O NT R I A N G L E
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