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Carthago
. . . mit Carthago in die Zukunft
Herzlich Willkommen!
CASE: Carthago Proizvodnja avtodomov d.o.o.
• Total planned investment: 3.032.000,00 Eur
• State subsidy funds: 1.217.000,00 Eur
• Nr. Of new employment: 150
• Production of Chic C line model
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Die Chic Familie
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Odranci, Slovenia = Carthago’s 3rd production site
• To increase the market share by creating production capacities for a new compact product line
• one of few, increasing output during recession
• Reduction of manufacturing costs
• Access to a large pool of highly skilled and educated manpower
• Benefit on local community support
• Potential for further development
• high manpower potential
• available land
Goals and benefits for Carthago
Investment implementation
• Challenges:– Fulfillment of the obligation to employ 150 persons in 3
years after receiving the subsidy (as the result of late start with production)
• Support– National cost sharing grant scheme – Ministry of the
Economy– Local community support– Regional development agency Mura– Employment service Murska Sobota
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• Preparation of the project (CARTHAGO’s case: 1 year)
• Selection of highly motivated initial employees
• Preparation and training of employees
• 25 employees were trained at the HQ, Germany
• Surveillance and support for employees in the first days of their start-up
• Selection of the employees to follow
• criteria: experience and labor discipline
Important elements for successful launch
Present stand of operation
• Production of 700 vehicles planned for 2010
• 35 % of total production output of Carthago Group
• 150 employees reached
• Enlargement in planning phase
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189 199 256 297 386 551 670 7961030 1100
1400
60
462
700
-300
200
700
1200
1700
2200
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Increasing production / output tendency
units per week
0
2
4
6
8
10
12
14
16
18
200
8/3
20
8/3
40
8/3
60
8/3
80
8/4
00
8/4
20
8/4
40
8/4
60
8/4
80
9/3
09
/50
9/7
09
/90
9/1
10
9/1
30
9/1
50
9/1
70
9/1
90
9/2
10
9/2
30
9/2
50
9/2
70
9/2
90
9/3
10
9/3
30
9/3
70
9/3
90
9/4
10
9/4
30
9/4
50
9/4
70
9/4
90
9/5
11
0/3
10
/51
0/7
10
/91
0/1
11
0/1
31
0/1
51
0/1
71
0/1
91
0/2
11
0/2
31
0/2
51
0/2
71
0/2
9
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Local Payroll
Employment Carthago Slovenia
0
20
40
60
80
100
120
140
160
180
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Payroll – CARTHAGO Group
Today the Carthago Group has more than 430 employees at 3 sites
0
50
100
150
200
250
300
350
400
450
500
1979 1982 1994 2004 2009 2010
Mitarbeiter
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• 150 new employments
• Development of sub-contracting activity in the region
• Higher added value: product development done by local engineers
• Synergies with the local community
Benefits for the Pomurje region
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• Total planned investment: 2.800.000,00 Eur
• Building
• Equipment, machines
• State subsidy: 30%
• Carthago will run on two calls for grant funds exploiting
• the new Law of POMURJE:
• Employment subvention, tax exemption
• foreign investment incentives
• State co-financing
What’s next?
Project 2 = Second investment project – new vehicle modelGoal: to double again the production capacity
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• Increase the output rhythm to 24 vehicles a week by the end of 2010
• Increase the production rhythm to 45 by 2012
• Increase total employment on 260
Project 2: objectives