Vortrag über Typografie und Ästhetik im responsive web design auf dem JUG Fulda Treffen 21.11.2013

Typografie & Ästhetik im responsive web design

https://www.rijksmuseum.nl/

Typografie & Ästhetik

responsive web design

Typografie

Kommunikation

Horizontale Choreografie

Lesbarkeit

Lesbarkeit

Lesbarkeit

Lesbarkeit

Typografie

Kommunikation


Ästhetische Bewegungen

Lesbarkeit

the medium is the message


Ästhetische Bewegungen

Typografie

Kommunikation

form follows function

form follows fantasy

Lesbarkeit

Skalierung mit % und em

html { font-size: 100%; /* 100% ~ 16px */}

browser & device default

<meta name=“viewport“ content=“width=device-width, initial-scale=1“ />

http://www.smashingmagazine.com/


body { font-size: 100%; /* 100% ~ 16px */ /* 1em ~ 16px */}

@media screen and (min-width: 768px / 48em) { body { font-size: 112.5%; /* 112,5% ~ 18px */ }}

@media screen and (min-width: 1280px / 80em) { body { font-size: 125%; /* 125% ~ 20px */ }}

mobile first

http://alistapart.com/

Skalierung mit % und em mobile first


body { font-size: 100%; /* 100% ~ 16px */ line-height: 1.4; /* Web > Print */ /* p eingeschlossen */}

( p { font-size: 1.125em; /* 100% ~ 18px */ line-height: 1.5; /* p != body */ } )

h1, h2, h3, h4, h5, h6 { line-height: 1.2; /* h < p */}

line-height

1.66


body { font-size: 100%; /* 100% ~ 16px */ line-height: 1.4; /* Web > Print */ /* p eingeschlossen */}

( p { font-size: 1.125em; /* 100% ~ 18px */ line-height: 1.5; /* p != body */ } )

h1, h2, h3, h4, h5, h6 { line-height: 1.2; /* h < p */}

line-height

1.08

Skalierung mit % und em line-height

body { line-height: 1.4 }

@media screen and (min-width: 48em) { body { line-height: 1.5 }}

@media screen and (min-width: 80em) { body { line-height: 1.6 }}

When we design we generally do so in two dimensions – length and width. They are the physical constraints of what our technology is currently capable of. Our dimensional restraints are then realised on the devices used to experi


When we design we generally do so in two dimensions –

length and width. They are the physical constraints of what

our technology is currently capable of. Our dimensional

restraints are then realised on the devices used to experi

Skalierung mit % und em Schriftform

body { font-size: 100%; line-height: 1.4 }


When we design we generally do so in two dimensions –

length and width. They are the physical constraints of what

our technology is currently capable of. Our dimensional

restraints are then realised on the devices used to experi


Typographische Tonleiter

/* base font size = 112.5% ~ 18px */

h1 { font-size: 3em; } /* 54px */h2 { font-size: 2.25em; } /* 41px */h3 { font-size: 1.5em; } /* 27px */h4 { font-size: 1.3125em; } /* 24px */h5 { font-size: 1.125em; } /* 20px */h6 { font-size: 1em; } /* 18px */

Typo Typo Typo Typo Typo Typo

http://lamb.cc/typograph / Iain Lamb



Überschrift 1 54pxÜberschrift 2 41px

Überschrift 3 27px

Überschrift 4 24px

Überschrift 5 20px

Überschrift 6 18px

/* base font size = 112.5% ~ 18px */

h1 { font-size: 3em; } /* 54px */h2 { font-size: 2.25em; } /* 41px */h3 { font-size: 1.5em; } /* 27px */h4 { font-size: 1.3125em; } /* 24px */h5 { font-size: 1.125em; } /* 20px */h6 { font-size: 1em; } /* 18px */


https://medium.com/product-design/70e9a4839adf

MODULOR von LeCorbusier

/* base font size = 112.5% ~ 18px */

h1 { font-size: 3.4231em; } /* 62px */h2 { font-size: 2.6154em; } /* 47px */h3 { font-size: 2.1154em; } /* 38px */h4 { font-size: 1.6154em; } /* 29px */h5 { font-size: 1.3077em; } /* 24px */h6 { font-size: 1em; } /* 18px */


MODULOR von LeCorbusier

/* base font size = 112.5% ~ 18px */

h1 { font-size: 3.4231em; } /* 62px */h2 { font-size: 2.6154em; } /* 47px */h3 { font-size: 2.1154em; } /* 38px */h4 { font-size: 1.6154em; } /* 29px */h5 { font-size: 1.3077em; } /* 24px */h6 { font-size: 1em; } /* 18px */



Überschrift 3 38px

Überschrift 4 29px

Überschrift 5 24px

Überschrift 6 18px


http://brian.teeman.net/

http://freqdec.github.io/slabText/

Skalierung für mobile Ansicht

/* bei body = 100% ~ 16px *//* sehr flache Schrift-Skalierung - für mobile Ansicht */

h1 { font-size: 2.00em; } /* 32px */h2 { font-size: 1.66em; } /* 28px */h3 { font-size: 1.50em; } /* 24px */h4 { font-size: 1.33em; } /* 21px */h5 { font-size: 1.16em; } /* 19px */h6 { font-size: 1.00em; } /* 16px */



Überschrift 3 24px

Überschrift 4 21px

Überschrift 5 19px

Überschrift 6 16px

Skalierung für mobile Ansicht

/* bei body = 100% ~ 16px *//* sehr flache Schrift-Skalierung - für mobile Ansicht */

h1 { font-size: 2.00em; } /* 32px */h2 { font-size: 1.66em; } /* 28px */h3 { font-size: 1.50em; } /* 24px */h4 { font-size: 1.33em; } /* 21px */h5 { font-size: 1.16em; } /* 19px */h6 { font-size: 1.00em; } /* 16px */


http://www.guggenheim-bilbao.es

http://askos.fi/resume/ | Viljami Salminen

article { p { margin-bottom: @paragraph-val; }}

Absätze

http://www.jordanm.co.uk/page/2

article { p { // margin-bottom: @paragraph-val; & + p { // Erstzeileneinzug text-indent: @indent-val; } &.bild + p, &.lead + p, &.bildlegende + p, &.img_caption + p, &.autor + p { text-indent: 0 !important; } }}

Absätze

45 - 75 Zeichen pro Zeile

When we design we generally do so in two dimensions — length and width. They are the physical constraints of what our tech-nology is currently capable of. Our dimen-

sional restraints are then realised on the devices used to experience our design. Beyond the two dimensional screen exists the third dimension (and many other theorised di-mensions) — the physical space in which our designs ex-

ist beyond the canvas. Here, all sorts of physical parameters affect how a person uses our design. Consider the user’s physical space around them — perhaps they are lying on their side on the sofa or in bed and holding a mobile device with one hand. Can the design be enjoyed when a user’s

is physically restricted from using two hands? Luke Wroblewski further elaborates on this idea in his Testing One Thumb, One Eyeball article detailing the test procedure for Po-lar. When we design we generally do so in two dimensions — length and width. They are the physical constraints of what our technology is currently capable of. Our dimensional

restraints are then realised on the devices used to experience our design. Beyond the two dimensional screen exists the third dimension (and many other theorised dimensions) — the physical space in which our designs exist beyond the canvas. Here, all sorts of physical parameters affect how a person uses our design. Consider the user’s physical space around them — perhaps they are lying on their side on the

32

49

61

77

86

Zeilenlänge

Absätze Zeilenlänge

http://simplefocus.com/flowtype/

Column width in ems Average characters per line

21 49

22 52

23 54

24 57

25 59

26 61

27 64

28 66

29 69

30 71

http://www.maxdesign.com.au/2013/05/25/ideal-line-length-in-ems/

<div class=“wrapper“> <section role=“main“ > <jdoc:include type=“component“ /> </section> <aside role=“complementary“ > <jdoc:include type=“modules“ … /> </aside></div>

.wrapper { width: 40em; }section[role =“main“] { width: 28em;}aside[role=“complementary“] { width: 12em;}

Zeilenlänge

Alegreya (serif)Andada (slab)Bitter (slab)Droid SansDroid SerifGentium (serif)Yanone Kaffeesatz (sans)Lato (sans)

Open Sans CondensedOpen SansPT Sans NarrowPT SansPT SerifSource Code Pro (slab mono)Source Sans ProUbuntu Condensed (sans)Ubuntu (sans)Vollkorn (serif)

Joomla! TestingThanks for helping us to test Joomla!

We're getting ready for the release of Joomla 3.0 and

we appreciate you helping us find and fix problems as we

work.

If you haven't done testing before here are some tips.

• Don't delete the installation folder when you finish in-

stalling! While we're working we turn …


We're getting ready for the release of Joomla 3.0 and we appreciate you helping us find and fix problems as we work.

If you haven't done testing before here are some tips.• Don't delete the installation folder when you finish

installing! While we're working we turn …

Sans Slab Serif


We're getting ready for the release of Joomla 3.0 and we appreciate you helping us find and fix prob-lems as we work.

If you haven't done testing before here are some tips.• Don't delete the installation folder when you …


We're getting ready for the release of Joomla 3.0 and we appreciate you helping us find and fix problems as we work.

If you haven't done testing before here are some tips.• Don't delete the installation folder when you fin-

ish installing! While we're working we turn …

Alegreya (serif)Andada (slab)Bitter (slab)Droid SansDroid SerifGentium (serif)Yanone Kaffeesatz (sans)Lato (sans)

Open Sans CondensedOpen SansPT Sans NarrowPT SansPT SerifSource Code Pro (slab mono)Source Sans ProUbuntu Condensed (sans)Ubuntu (sans)Vollkorn (serif)

Sans Slab Serif

http://typecast.com/blog/type-on-screen-superhero-superfamilies

Sans Slab Serif

Typen mit Charakter

Modern Art Museum

Computertechnik

Floristik Studio

3 x Fonts einbinden

2. Google Fonts

http://www.google.com/fonts#QuickUsePlace:quickUse/Family:

Lato: regular, italic, bold, bold italic

1. template index.php<link href=‘http://fonts.googleapis.com/css?family=Lato:400,700,400italic,700italic‘ rel=‘stylesheet‘ type=‘text/css‘>

2. template css body { font-family: ‚Lato‘, sans-serif; font-weight: 400 /* normal */ }

(font-weight: 700 /* bold */)

1. Adobe Edge Web Fonts

https://edgewebfonts.adobe.com/fonts#/?nameFilter=Lato&collection=lato:n4,i4,n7,i7,i9

Lato: regular, italic, bold, bold italic

1. template index.php<script src=“//use.edgefonts.net/lato:n4,i4,n7,i7,i9.js“></script>

2. template cssbody { font-family: ‚Lato‘, sans-serif; font-weight: 400 /* normal */ } h1, h2, h3, h4 { font-family: ‚Lato‘, sans-serif; font-weight: 700 /* bold */ }

3 x Fonts einbinden

3. Fonts mit template „hosten“

http://www.fontsquirrel.com/fonts/PT-Sans?q%5Bterm%5D=pt+sans&q%5Bsearch_check%5D=Y

PT Sans: regular, italic, bold, bold italic

1. download Webfont Kit

2. benötigte Dateien in einem Unter-verzeichnis des templates speichernz.B.: my-template/fonts

3. font in css einbinden:3.1. @font-face 3.2. @font-face bearbeiten3.3. css Stile angeben

3.1. Beispiel: regular und bold

@font-face { font-family: ‚pt_sansregular‘; src: url(‚PTS55F-webfont.eot‘); src: url(‚PTS55F-webfont.eot?#iefix‘) format(‚embedded-opentype‘), url(‚PTS55F-webfont.woff‘) format(‚woff‘), url(‚PTS55F-webfont.ttf‘) format(‚truetype‘), url(‚PTS55F-webfont.svg#pt_sansregular‘) format(‚svg‘); font-weight: normal; font-style: normal;}

@font-face { font-family: ‚pt_sansbold‘; src: url(‚PTS75F-webfont.eot‘); src: url(‚PTS75F-webfont.eot?#iefix‘) format(‚embedded-opentype‘), url(‚PTS75F-webfont.woff‘) format(‚woff‘), url(‚PTS75F-webfont.ttf‘) format(‚truetype‘), url(‚PTS75F-webfont.svg#pt_sansbold‘) format(‚svg‘); font-weight: normal; font-style: normal;

}

3.2. @font-face bearbeiten

@font-face { font-family: ‚pt-sans‘; src: url(‚../fonts/PTS55F-webfont.eot‘); src: url(‚../fonts/PTS55F-webfont.eot?#iefix‘) format(‚embedded-opentype‘), url(‚../fonts/PTS55F-webfont.woff‘) format(‚woff‘), url(‚../fonts/PTS55F-webfont.ttf‘) format(‚truetype‘), url(‚../fonts/PTS55F-webfont.svg#pt_sansregular‘) format(‚svg‘); font-weight: normal; font-style: normal;}

@font-face { font-family: ‚pt-sans‘; src: url(‚../fonts/PTS75F-webfont.eot‘); src: url(‚../fonts/PTS75F-webfont.eot?#iefix‘) format(‚embedded-opentype‘), url(‚../fonts/PTS75F-webfont.woff‘) format(‚woff‘), url(‚../fonts/PTS75F-webfont.ttf‘) format(‚truetype‘), url(‚../fonts/PTS75F-webfont.svg#pt_sansbold‘) format(‚svg‘); font-weight: bold; font-style: normal;

}

3 x Fonts einbinden

3.2.1. alle font-family Namen angleichen3.2.2. alle url aktualisieren3.2.3. font-weight und font-style anpassen, falls nötig

3.3. template css body { font-family: ‚pt-sans‘, sans-serif; font-weight: normal; }

h1, h2, h3, h4 { font-family: ‚pt-sans‘, sans-serif; font-weight: bold; }

Symmetrie <> AsymmetrieFläche & Komposition

http://laurakalbag.com/graphic-design/

Statik <> DynamikFläche & Komposition

http://www.yootheme.com/themes

Ordnung <> UnordnungFläche & Komposition

http://tympanus.net/codrops/

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1961 geboren in München-Pasing

Akademie der Bildenden Künste München Prof. Sir Eduardo PaolozziProf. Heribert Sturm

about

seit 1990 Kunstlehrer am Gymnasium

1996–2003Deutsche Schule Lima / Peru

www.adhocgrafx.de@adhocgrafx

seit 2009 > Joomla!

e-learning Plattform für den Kunstunterrichtwww.kunstimunterricht.de

seit 2013 powered by tec-promotions.de

seit 2011 > responsive web design

JoomSkeleton, JoomFluid und JoomFlexhttps://github.com/adhocgraFX

Date post:	27-Jan-2015
Category:	Business
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Vortrag über Typografie und Ästhetik im responsive web design auf dem JUG Fulda Treffen 21.11.2013

Business