19
Christoph Behrendt, SVP, Industry and Application Innovation, SAP SE October 21 st 2015 Opening Keynote - SAP Innovation Strategy Public
Christoph Behrendt, SVP, Industry and Application Innovation, SAP SE
October 21st 2015
Opening Keynote - SAP Innovation Strategy
Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public
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© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Public
Digital Innovation is REAL
• Outcome based business models
• Business outsourcing of non-core businesses
• Platform business models are driving massive adoption and value
• Business networks are enabling commerce with no physical inventory
• Data-driven businesses are aggregating and selling information
• Optimize supply chain in real time based on demand signals
• Financial consolidation and Business Planning reporting
• Predictive software and machine connectivity will transform how we manage and maintain assets
• Detail-driven customer engagement will transform marketing, personalization and customer loyalty
• Structured and unstructured data analytics will improve how products are designed and marketed
• Eliminate work by digitizing manual steps
• Improve productivity and profitability by enabling users to access the right information at the right time
• Use predictive and self-learning software to improve machine-to- machine collaboration
• Use interactive technology to improve user experiences
• A new employer-employee relationship for the digital economy to stimulate the changing workforce
RE-IMAGINE
BUSINESS PROCESSES
RE-IMAGINE
BUSINESS MODELS
RE-IMAGINE
WORK
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4Public
Enterprise Solution for the Digital Business
HCP + IoT
HANA
Open Stack
• Direct Material
• Indirect Material
SUPPLIER PRODUCTEMPLOYEE
• Strategic HR (Talents ...)
• Core HR (Payroll ...)
• Industry 4.0 & Manufacturing
• Logistics
• R&D
• SCM
ENTERPRISE MANAGEMENT
Networks
Applications
Platform
S/4HANA | Boardroom redefined | Analytics
Cloud Foundry
CUSTOMER
Commerce | Marketing | Service | Sales
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public
Demo
HCP & IoT
HCP Overview:
http://hcp.sap.com/index.html
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6Public
Digital Business Framework
Workforce
Engagement
Supplier Collaboration
Business Networks
Big Data &
Internet of Things
Customer Experience
Omni-Channels
SAP HANA Platform
Smarter and engaged Workforce
across
all employees
Supplier collaboration to
accelerate growth
Harness Assets and Internet of
Things to drive real time insights and
new business model
Outcome-based Customer
experience
Re-platform core business processes, and bring together business process and analytics in
real time to be smarter, faster, and simpler
Digital Core
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Public
Digital Business Scenario: Status Quo
Digital Business FrameworkEvolution
Plan and
Procure
Products
Logistics
Execution
Sell & Deliver
Products &
Services
$
Suppliers Collaboration
Business networks
Customer Experience
Omni-Channels
Internet of Things
and Big Data
Application
Analytics
Database
Sample Landescape
HANA Platform
HANA Live
SAP ERP
SAP CRM
SAP GTS
Any DB Platform
SAP BI Reporting
SAP SCM
SAP EWM
…
Workforce
Engagement
Digital
Core
Digital Business Scenario: Future Path
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8Public
Digital Business FrameworkInternet of Things & Big Data
Plan and
Procure
Products
Logistics
Execution
$Predict Product
Demand
Monitor
vehicle
telematic
s
Real Time
alerts from
ProductsMonitor
Product
Telematics
Internet of Things
and Big Data
Sell & Deliver
Products &
Services
Product
Traceability
Analyze
Warranty
Information
Optimize
Network
Inventory
● Network Inventory
Optimization
● Tracing of products around
the world
● Monitor product telematics
and receiving alerts in real
time
● Analyze warranty and service
data instantly
● Use the power and capabilities of
In-memory databases
● Enablement of scaling
distributed database system
through Hadoop integration
● Real-time replication services
● Predictive analysis libraries
Energy
Management
Predictive
Maintenance
Remote Service
ManagementConnectivity
SAP HANA Cloud Plattform
SAP HCP
Internet of Things Enablement
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9Public
Digital Business FrameworkSupplier Collaboration & Business Network
Plan and
Procure
Products
Logistics
Execution
$Predict Product
Demand
Monitor
vehicle
telematic
s
Real Time
alerts from
ProductsMonitor
Product
Telematics
Optimize
Product
Sourcing
Software
Sales
3-D Print
of Products
● 3-D Printing
● Source Product from Business
Network of Print Providers
● Protection and usage of IP in
Software Sales
● Selling of IP via Omni-Channel
Solution
Suppliers Collaboration
Business Networks
Optimize
Supply Chain
● Use HANA in Memory Database
to enable simulations of logistics
network
● Optimization in Logistics
Execution
● Optimization of Transportation in
real time
Warehouse
Management
Transportation
Management
Track &
Trace
Transportation
Resource Mgmt.
Hub
Logistics
Product
Traceability
Analyze
Warranty
Information
Optimize
Network
Inventory
Sell & Deliver
Products &
Services
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10Public
Digital Business FrameworkOmni-Channels
Plan and
Procure
Products
Logistics
Execution
$Predict Product
Demand
Monitor
vehicle
telematic
s
Real Time
alerts from
ProductsMonitor
Product
Telematics
Optimize
Product
Sourcing
Software
Sales
3-D Print
of Products
Customer Experience
Omni-Channels
● Sales, Service, Marketing, and Commerce
● Create individual 1:1 campaigns
● Change approaches in real time, based on social media feedback
● Offer new mobility and financial models (i.e. pay as you use)
● Individual end customer path
E-
Commerce
Real-time
contextual
1:1 marketing
Deliver unique
customer
experiences
Optimize
Supply Chain
Product
Traceability
Analyze
Warranty
Information
Optimize
Network
Inventory
Sell & Deliver
Products &
Services
TV
Social Media
…
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 11Public
Digital Business FrameworkWorkforce Management
Plan and
Procure
Products
Logistics
Execution
$Predict Product
Demand
Monitor
vehicle
telematic
s
Real Time
alerts from
ProductsMonitor
Product
Telematics
Optimize
Product
Sourcing
Software
Sales
3-D Print
of Products
E-
Commerce
Real-time
contextual
1:1 marketing
Deliver unique
customer
experiences
Optimize
Supply Chain
Analyze
Warranty
Information
Product
Traceability
Optimize
Network
Inventory
Workforce
Engagement
Strategic
Workforce
Management
Virtual
Project
Marketplace
Social
Network
Integration
Optimize
your
Workforce
● How to get the right person for the right job (they want to be found)
● Feel-good factor for employees
● Set up an intelligent skill database by using your operational data
● Create a project marketplace to enable employees to search their
challenges
● Learn from people you are following, you are working with, you are
engaging with (Social Learning)
● Use networks to allocate flexible a suitable project team
Sell & Deliver
Products &
Services
Allocation
Virtual
Market
Place
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 12Public
SAP S/4HANADigitizes beyond the core, embrace the digital economy
Internet
of Things
Business
networks
Social
networks
Devices
Big Data
People
Process EnrichedScalability I Real time I Prediction I Simulation
Live DataGranular I Responsive I Accurate
User EmpoweredInstant insight I Contextual information I Personalized experience
Segment of 1
Lot size of 1
No latency
Traditional core value play
SAP S/4HANA value play
At s
cale
Leading-edge processes I Integrated system
Digital transformation of business models
Digital CoreDigital Economy Digital Transformation
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 13Public
SAP S/4HANA Finance + SAP S/4HANA in „Logistics“ 1)
All 25 Industries
released
for S/4 HANA with
SAP S/4HANA
Finance2)
Industries• Banking
• Chemicals
• High-Tech
• Industrial Machinery
& Components
• Insurance
• Life Sciences
• Mining
• Prof. Services
• Sports &
Entertainment
• Telco
• Utilities
• Wholesale
Industries released
with major coverage3)
• Aerospace & Defense
• Automotive
• Consumer Products
• Defense & Security
• Engineering, Construction &
Operations
• Higher Education
• Mill Products
• Public Sector
• Travel & Transportation
Solution today
1) SAP S/4HANA Manufacturing, SAP S/4HANA Sales, SAP S/4HANA Supply Chain, and SAP S/4HANA Sourcing & Procurement
2) Restrictions for SAP S/4HANA Finance (see SAP Note 1968568)
3) Limitations only based on selected industry specific scenarios like CWM, DSD, HCM
Planned innovations Future direction
Release of additional
industry scenariosincluding Oil & Gas and Media
+
First simplified
industry Solutionse.g. Healthcare, Retail, Public
Sector
SAP S/4HANAIndustry Enablement Roadmap (on-Premise)
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document isprovided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 14Public
Usage pattern and conversion strategy for User ExperienceSmall number of transactions covers high percentage of usage
10%
20%
30%
40%
50%
60%
70%
80%90%
100%
0%
11060# transactions
% of usage
(clicks) STRATEGIC APPROACH
Start with transactions covering 80%
of the usage
Further industry-specific
enhancements based on usage data
Theming capabilities for remaining
transactions as bridge technology
1600
3 - Cover thru theming capabilities1 - Fiori
1
3
2
2 - Fiori - Industry-specific2 - Fiori - Industry-specific
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 15Public
Simple User Experience with SAP FIORI
Role-based
engagement across the business
Instant access
to any business insight
Simple design
across business processes
Fiori apps reference library:
www.sap.com/fiori-apps-library
Personalized
Responsive
Simple
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 16Public
S/4 Discussion at key Innovation CustomerSome aspects
Near Zero Downtime when switching over
Fiori coverage for Customer scope
Custom written transaction and their future – put to Fiori?
Implementation of a new UI, test, roll-out, train, …..
Scope coverage (deprecation)
Benefit and value for business
Roadmap – when comes what
Replace HCM OP by Success Factor or split instances
Replace WM by EWM
Introduction of IBP (to replace partly APO)
…
Christoph Behrendt, SVP, Industry and Application Innovation, SAP SE
October 21st 2015
Opening Keynote - SAP Innovation Strategy
PublicQ&A
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Thank you
Contact information:
Christoph Behrendt
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 19Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
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Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and
services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as
constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop
or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time
for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
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