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MICHE BAG - Spring is coming!! 2-3.2012

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MICHE BAG - Spring is coming!! 2-3.2012
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  • SPRING | 2012

  • SPRING | 2012

    Ein Bedarf erzeugt eine Idee Auf ihrem Nachhauseweg von der Arbeit im Herbst 2004 passierte Michelle Romero etwas, das wahrscheinlich den meisten Frauen schon einmal erlebt haben sie be-kleckerte ihre Lieblingstasche. Entnervt von dem Gedan-ken, jetzt berall nach einem Ersatz suchen zu mssen und dann den gesamten Inhalt umrumen zu mssen, wnschte sie es gbe eine Mglichkeit, nur die ussere Hlle der Tasche tauschen zu knnen. So kam sie auf die Idee, eine Handtasche mit wechselbaren Aussenhl-len zu entwerfen. Sie unterbreitete dem Unternehmer Corbin Church das Konzept. So entstand ein neues und einzigartiges Unternehmen mit dem Namen Miche Bag

    Der Name Miche (Mee-chee) kommt von dem Kose-namen, den Michelle von ihrer Schwiegermutter er-hielt.Heute, mit Corbin Church als CEO und treibende Kraft, ist Miche ein schnell wachsendes internationales Unter-nehmen, dessen Erfolg in erster Linie auf starken und unternehmerisch denken den Frauen beruht, die als unabhngige Vertreterinnen unser einzigartiges Hand-taschenkonzept und andere Accessoires an stilbewusste Handtaschenliebhaberinnen in ganz Amerika und auf der ganzen Welt vertreiben. Um etwas von unserem Erfolg zurckzugeben, spendet unser Unternehmen einen Teil der Verkaufserlse unserer populren Hope-Hllen fr die Krebsforschung, um den Kampf gegen diese furcht-bare Krankheit zu untersttzen.

    Und das alles begann mit einem Missgeschick!

    Sich nicht entscheiden zu knnen war noch nie so stylish

    DE Quand le Besoin Cre lIde A lautomne 2004, de retour du travail, Michelle Romero fait ce qui arrive beaucoup de femmes: elle renverse du caf sur son sac main prfr. Contrarie lide de devoir le remplacer et den transvaser tout le contenu, Michelle prfrerait pouvoir nen changer que lextrieur. Cest l quelle imagine un sac avec des covers inter-changeables. Le concept fut ensuite confi lentrepre-neur Corbin Church, et cest ainsi quest ne une nou-velle socit, ayant pour nom Miche Bag.

    Le nom Miche (Mee-chee/Mi-Chi) vient du surnom donn Michelle par sa belle-mre.

    Aujourdhui, avec Corbin Church au poste de CEO, Miche Bag est une socit internationale qui progresse grande vitesse. Son succs est largement d ces femmes dynamiques qui en qualit de Reprsentantes Ind-pendantes de Vente commercialisent, auprs des amateurs de beaux sacs en Amrique et dans le monde entier, notre concept de sac exclusif et ses diffrents accessoires. Pour partager ce succs, la socit reverse une partie des recettes provenant de la vente de son clbre cover Hope la recherche sur le cancer, afin de lutter contre cette terrible maladie.

    Et dire que tout a commenc par une tache de caf ! Jamais lindcision na t aussi style

    FR

    The

    Story

  • SPRING | 2012

    A Need Creates an Idea On the way home from work in the fall of 2004, Mi-chelle Romero did something most women have doneshe spilled on her favorite handbag. Frustrated by the thought of hunting for a replacement bag and then trans-ferring all the contents, she wished there were a way to change just the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. The concept was pitched to entrepreneur Corbin Church, and a unique new company named Miche Bag was born.

    The name Miche (Mee-chee) comes from a nickname given to Michelle by her mother-in-law.

    Today, with Church as its CEO and driving force, Miche is a rapidly-growing international business whose suc-cess is largely due to strong, enterprising women whoas Independent Sales Representativesmarket our unique handbag concept and other accessories to stylish purse lovers all across America and around the world. As a way of giving back, our company donates a portion of the sales of our popular Hope Shells to cancer research to help in the fight against this terrible disease.

    And to think, it all started with a spill!

    Indecision has never been so stylish

    ENIT Quando un bisogno crea lidea Nellautunno del 2004, al rientro dal lavoro, a Michelle Romero capita ci che probabilmente accaduto alla maggior parte delle donne: rovescia del caff sulla sua bor-setta preferita. Allidea di doverla sostituire e di to-gliere il contenuto, Michelle avrebbe desiderato che ci fosse un modo per cambiare solo la parte esterna della borsetta. Lidea di creare una borsa con cover intercambiabili le venne subito in mente. Il concetto stato sottoposto allimprenditore Corbin Church, ed cos che nasce la nuova societ che prende il nome di Miche Bag

    Il nome Miche (Mee-chee) stato suggerito dal vez-zeggiativo dato a Michelle da sua suocera.

    Oggi, con Corbin Church, come direttore generale (CEO), Miche Bag una societ internazionale in forte crescita. Il suo successo dovuto in gran parte a donne dina-miche e intraprendenti che, in qualit di rappresentanti indipendenti, commercializzano il nostro esclusivo con-cetto di borsa e diversi altri accessori agli amanti della borsa elegante. Come modo per ricambiare tale succes-so, la nostra azienda dona una parte delle vendite della nostra celebre cover Hope alla ricerca sul cancro, per contribuire cos alla lotta contro questa terribile malattia.

    E pensare che tutto ci iniziato da una macchia di caff!

    Lindecisione non mai stata cos elegante

    The

    Story

  • SPRING | 2012

    Want One? check out our web site: www.michebags.ch

  • SPRING | 2012

    A New Purse in 3 Easy Steps

  • SPRING | 2012

    Base Miche Bag

    Classic Base Bag BlackMB4001

    Prima Base Bag BlackMB7002

    Classic Base Bag BrownMB4000

    Petite Base Bag BlackMB5006

    Classic Base Bag CreamMB4002

    Demi Base Bag BlackMB3001

  • SPRING | 2012

    Miches Family

    thePrima theDemi theClassic thePetite

    Different styles different size

  • SPRING | 2012

    Hope Red PetiteMB5126

    Hope Red ClassicMB1182 Hope Red Demi

    MB3109

    Hope Red PrimaMB7566

    Red Hope charm MB9701

    redhope

    In 2010, Miche Chief Design and Production Officer, Jennie Platt, was deeply inspired by the strong, coura-geous patients she met at the Hunts-

    man Cancer Institute in Salt Lake City. She set out to create a chic line of Shells that would reflect the spirit

    of hope she saw in so many survivors faces as well as their families and

    friendsand the Hope Shell was born!

    New Hope 2012

    P

    P

    P

    P

  • SPRING | 2012

    Hope ClassicMB1120

    Prof. Med. Franco Cavalli - Corbin Church - Luciano Della Santa - Giorgio Noseda StraLugano 10.09.2011 Corsa contro il CancroHope Prima

    MB7516

    JOIN MICHE IN THE FIGHT AGAINST CANCERIts a beautiful way to make a difference!

    A portion of our proceeds on every Hope Shell sold is donated to cancer research.

    P P

  • SPRING | 2012

    LisaMB3104

    KarieMB3106

    ReynaMB3110

    CeceilaMB3107

    GentryMB3113

    FelecityMB3102

    JanetMB3105

    Demi Shell CollectionD

    EMI

    PETI

    TECL

    ASSI

    CPR

    IMA

    ACCE

    SSO

    RIES

    Premium LP

    P

    P P P

    P P

    A!Luxe AprilLimited

    SharonMB3103

    NEW NEW

    A

  • SPRING | 2012

    DawnMB3101

    Petite Shell Collection

    MikahMB5127

    CindyMB5129

    KandiMB5112

    SierraMB5106

    EdenMB5117

    CamilaMB5132

    DEM

    IPETITE

    CLASSICPRIM

    A

    NEW NEW

    PA

  • SPRING | 2012

    DEM

    IPE

    TITE

    CLAS

    SIC

    PRIM

    AAC

    CESS

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    Classic Shell Collection

    SherryMB1188

    EbonyMB1184

    JanelleMB1187

    CinthiaMB1185

    P P

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    Premium LP A!Luxe AprilLimited

    NEW

    NEW

  • SPRING | 2012

    Classic Shell CollectionD

    EMI

    PETITECLASSIC

    PRIMA

    ACCESSORIES

    ReeseMB1181

    RaquelMB1164

    AdrianMB1171

    VioletMB1170

    SilviaMB1180

    TammyMB1174

    JaneeMB1178

    JessicaMB1173

    P

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  • SPRING | 2012

    DEM

    IPE

    TITE

    CLAS

    SIC

    PRIM

    AAC

    CESS

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    Classic Shell Collection

    ChloeMB1136

    Ella BlackMB1143

    StefanieMB1144

    LynnMB1140

    StellaMB1154

    JayneMB1130

    MindiMB1134

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    Luxe AprilLimited

  • SPRING | 2012

    DEM

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    AACCESSO

    RIESValerieMB7553

    RosalynMB7570

    NatashaMB7535

    JocelynneMB7563

    DonnaMB7562

    JaniceMB7572

    NeishaMB7573

    FionaMB7556

    Prima Shell CollectionNEW

    NEW NEW

    PP P P

    PP PP

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  • SPRING | 2012

    RaeganMB7552

    Laney PinkMB7514

    Tereasa MB7568

    RobinMB7518

    OakleyMB7504

    DEM

    IPE

    TITE

    CLAS

    SIC

    PRIM

    AAC

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    Prima Shell Collection

    GraceMB7522

    DanielleMB7517

    MorganMB7565

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  • SPRING | 2012

    ShawnaMB7501

    DeannaMB7510

    HillaryMB7512

    LacyMB7506

    ErinMB7511

    LynnetteMB7526

    LexiMB7503

    DEM

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    RIES

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    KarenMB7534 PP

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  • SPRING | 2012

    DEM

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    LaurieMB7558

    URBAN BAG with Long

    Adjustable Straps

    When you add an Urban Shell to a standard Big Basevoil! You now have an Urban Bagw

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