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ETIOS & LIVA Diesel TGAETIOS & LIVA Diesel TGA
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Contents:Contents:
I. Etios & Liva Diesel TGA – Concept & StrategyI. Etios & Liva Diesel TGA – Concept & Strategy
II. Etios & Liva Diesel Ne Ite!sII. Etios & Liva Diesel Ne Ite!s
III. ""yC – Car & Accessories Con#ig$ratorIII. ""yC – Car & Accessories Con#ig$rator
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I. Etios & Liva Diesel TGA – Concept & StrategyI. Etios & Liva Diesel TGA – Concept & Strategy
ETIOS & LIVA Diesel TGAETIOS & LIVA Diesel TGA
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a. Toyota Gen$ine Accessorya. Toyota Gen$ine Accessory
%. TGA "areting Concept%. TGA "areting Concept
c. ETIOS & LIVA Diesel TGA O%'ectivesc. ETIOS & LIVA Diesel TGA O%'ectives
(. ETIOS Diesel TGA vs Co!petition(. ETIOS Diesel TGA vs Co!petition
e. LIVA Diesel TGA vs Co!petitione. LIVA Diesel TGA vs Co!petition
#.#. ETIOS & LIVA Diesel TGA StrategyETIOS & LIVA Diesel TGA Strategy
g. TGA A(vantagesg. TGA A(vantages
I. ETIOS & LIVA Diesel TGA–Concept &I. ETIOS & LIVA Diesel TGA–Conce
pt &
StrategyStrate
gy
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I.a Toyota Gen$ine AccessoryI.a To
yota Gen$ine Accessory
Accessory
Toyota VehicleWith
Factory Spec
Customization Desire
VehicleChoice
Customer’sExpectation
ExpandingCustomer’s
Expectation
Enhance Vehicle Image through Customization
Options
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Accessory FOC
Accessory Sales
Package Sales
Concept Marketing
Effort
(Sales Push)
Brand
(Sales Pull)
Profitabilityiscount
ConceptConcept
MarketingMarketing
FOC TGA
Sales
Package
Sales
Vehicle Sales
Incentives
Lifestyle accessories
I.% TGA "areting ConceptI.% TGA "aretin
g Concept
Create Demand or !ccessories using "Concept
#ar$eting’ to generate "%ull Sales or T&!’
'se (iestyle selling to mo)e to*ards +igh %ro,ta-ility
and Strong .rand
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Enhance "Sphere o In/uence’ o ETIOS through use o
"Toyota &enuine !ccessories’
I.c ETIOS & LIVA Diesel TGA O%'ectivesI.c ETIOS & LIVA Diesel TGA O% 'ectives
• Fulfll customisation desire o customers
• Support Vehicle Sales – ‘%remium &rade’ & ‘LimitedEditions’
• Contriute to Dealer %ro,ta-ility ! "#$ %roftaility – or
Accessories & Vehicles
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E!"OS #ine$ up
%&
'&
Interior
Exterior
Others
I.( ETIOS Diesel TGA vs Co!petitionI.( ETIOS Diesel TGA vs Co!petition
!otal
"0o12’ in .3Segment4 encompassing an "entire range’
o accessories 5 at competiti)e prices
Disclaimer: Information is gathered from Official
website & car care products are not considered.
Co-branded accessories not included.
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I.e LIVA Diesel TGA vs Co!petitionI.e LIVA Diesel TGA vs Co!petition
&%
Exterior
Interior
Others
!otal
*
Encompassing an "entire range’ o accessories 5 at
competiti)e prices
Disclaimer: Information is gathered from Official
website & car care products are not considered.
Co-branded accessories not included.
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I.# ETIOS & LIVA Diesel TGA StrategyI.# ETIOS & LIVA Diesel TGA Strategy
• 678678oo #ar$eting 9 Sales:#ar$eting 9 Sales:
%romote accessories at allCustomer Touch %oints ;CT%<
• 0e* .rand = Sales %romotionIdeas:
Car con,gurator 5 >#a$e #y Car?
%ac$age Options 5 Di@erent(iestyles
at Varying %rice%oints
'
(
)
EnAuiry
%rospect
Sales
!ter3Sales
"*A "*A
%romotion%romotion
"*A "*A
%romotion%romotion
"*A "*A
%romotion%romotion
"*A "*A
%romotion%romotion
Optimize #ar$eting 9 Sales strategy to achie)e
maximum possi-le Installation Batio 9 %ro,ta-ility
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I.g TGA A(vantagesI.g TGA A(vantages Integrated Design:Specially desi+ned accessories orEtios ensure perect ft
Toyota uality:,uilt to meet "oyota’s strin+ent -ualitystandards or .uality/ 0uraility &1eliaility 2.013 Easy Installation:4assle ree fttin+ and -uic5er deli6ery
Warranty:
year7 Conditions apply
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II. Etios & Liva Diesel Ne Ite!sII. Etios & Liva Diesel Ne Ite!s
ETIOS & LIVA Diesel TGAETIOS & LIVA Diesel TGA
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#ey Features & Functionalities89 0ual tone 21ed center :ithchrome
rin+/ ,lac5 peripherals39 $aterial is sot and nice totouch
%art ;o8 %
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#ey Features & Functionalities89 0ual tone 2*rey center :ithchrome
rin+/ ,lac5 peripherals39 $aterial is sot and nice totouch
%art ;o8 %
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III. TO)OTA CA* & ACCESSO*IES
CON+IG,*ATO*
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Agen(aAgen(a
Overview Process Flow Hardware Requirement Default Screen Configurator
◦ Model Selection◦ Grade & Colour selection
◦ ccessor! Pac"age selection
◦ ccessories selection
◦ S#ow M! Car
Default Screen$ Ot#er functions
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OvervieOvervie
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-o It ors-o It ors
%e Server
• ut#entication• 'G Details• Price Details• (ser Details) and more
• Maintain D*• Generate Re+orts
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/rocess +lo/rocess +lo
,dle nimation& Ds
Ma"e M! Car
ModelSelection
ccessoriesPac"age
Grade &
ColourSelection
Customer
& -e#icleDetails
ccessories,ndividual
CC.SS ,D
GenerateProforma
ccessoriesFinali/ation !
Customer
Pa!mentO+tions
Cas# 0 Fin
*luetoot# 1
.mail.mail
%rint%roorma
ctualStoc"
-erification
'DMS (+dateto Ma"e M!
Car
Reconfirmationof Purc#ase &Pa!ment
GenerateOrder S#eetfor ordering
to '2M
Deliver! toCustomer
S@S"E$%E1A"B;S
$A;AL%E1A"B;S
%rint Selected Accessories
0In Dealer Display Version only & noton e%site
2 6 G
26
2
22
H J
K 7
28
26-
2G
27
2K
Stoc"-erification& CustomerConfirmatio
n S#eet3CCS4
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-ar(are Co!ponent-ar(are Co!ponent
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"o$se operate( 123 TV"o$se operate( 123 TV'#e s!stem configuration is5
•/rocessor: ,ntel6 i7 $ 89: 0 ;8? ,ntegrated Gra+#ics) > Serial) >
@A) > -G) > HDMi) = (S*) & B Ps0B<
•4l$etoot5: Required<
•"ot5er%oar(: ,ntel DH7G<
•"e!ory: DDR; 9 G* E Memor! s+eed >;;;
MH/<
•-ar( (is5 7:: G* S' ,nterface E >::::
RPM or aove<•Optical Drive5 D-D<
•Operating syste!5 %indows (ltimate<
•A$(io: S+ea"ers 3Required4
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all "o$nte( 623 or 223 To$c5 screenall "o$nte( 623 or 223 To$c5 screen'#e s!stem configuration is5
•/rocessor: ,ntel6 i7 $ 89: 0 ;8? ,ntegrated Gra+#ics) > Serial) > @A) > -G)
> HDMi) = (S*) & B Ps0B<
•4l$etoot5: Required<
•"ot5er%oar(: ,ntel DH7G<
•"e!ory: DDR; 9 G* E Memor! s+eed >;;; MH/<
•-ar( (is5 7:: G* S' ,nterface E >:::: RPM or
ove<
•Optical Drive5 D-D<•Operating syste!5 %indows (ltimate<
•A$(io: S+ea"ers 3Required4
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Con#ig$ring OSCon#ig$ring OS Set t#e required screen resolution to 7289;29 piels.
Set +age orientation to lan(scape. 2ee+ t#e color de+t# to ma?imum 3required 62%it4 for etter im+act<
Disa%le Screensaver<
Disale +ower saver mode) if a++licale<
C#ec" and ena%le t5e 4l$etoot5<
C#ec" and ena%le Internet connectivity 3#ig# and connectivit! required4
,nstall 0 C#ec" and ena%le t5e /rinter
Set t#e "ai!$! Virt$al "e!ory +ossile< C#ec" and ena%le t5e A$(io and set
t#e required volume<
Note: Refer Microsoft %indows H.@P for configuring
Ca$tion: .nsure t#e s!stem is (PS ac"ed u+ to avoid OS0a++lication cras# during
+ower cut<
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Car Con#ig$rationCar Con#ig$ration
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"o(el Selection"o(el Selection
Vehicles availa'le in ##yC are (is"laye(
)ser nee(s to to&ch* click on the vehicle i!age* text to select the !o(el
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Con#ig$rator StageCon#ig$rator Stage
Selecte( !o(el travels thro&gh the t&nnel + sto"s at ,Config&rator Stage- )ser can rotate the car ./0 x 1% (egrees an( 2oo!3 In* O&t
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Gra(e SelectionGra(e Selection
)ser nee(s to to&ch* click ,Gra(e + Colo&r- '&tton on the Stage Select the (esire( Gra(e fro! the Gra(e "anels a""earing at the rear
Availa'le
gra(es of
selecte(
!o(el
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Color SelectionColor Selection
On Gra(e selection the availa'le 'o(y Color "anel a""ears Select the (esire( 'o(y color 'y to&ching* selecting the color '&tton
Availa'le
colors of
selecte(
gra(e
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Accessory /acagesAccessory /acages
On to&ching* clicking the ,Accessory Package- '&tton the Pkgs are (is"laye( )ser to select the Package 'ase( on his*her lifestyle
Availa'le
TGA
Packages
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Selecte( Accessory /acageSelecte( Accessory /acage
On selecting a Package the accessori4e( car is (is"laye( The selecte( Package is a((e( to ,Selecte( TGA- list
Selecte(
TGA
Package Accessorise(
Car
Selecte( no of TGA
+ A!o&nt (is"laye(
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AccessoriesAccessories
On to&ching* clicking ,Accessories- '&tton the Categories "anel a""ear
Accessory
Categories
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Ite!s in t5e CategoryIte!s in t5e Category
On to&ching* clicking a Category the list of TGA in the Category is (is"laye( The ite!s $hich are alrea(y selecte( earlier* not a""lica'le are 8isa'le(
Ite!s in
Selecte(
Category
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Selecte( AccessorySelecte( Accessory
On to&ching* clicking a TGA the ite! is (is"laye( in installe( con(ition Selecte( TGA is a((e( to the Total List of ite!s
Selecte(
ite! in
installe(
con(ition
Accessory(etails
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TGA DetailsTGA Details
On to&ching* clicking ,8etails- '&tton a "o" &" 'ox o"ens (is"laying (etails Enlarge( i!age 9$* 2oo! In3 O&t:5 Price5 8escri"tion + Part 6o7 is (is"laye(
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Selecte( TGASelecte( TGA
,Selecte( TGA- '&tton (is"lays list of ite!s along $ith ,;e!ove- f&nction Profor!a 9$ith or $itho&t Finance: can 'e generate( &sing ,Profor!a- '&tton
;e!ove
f&nction
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Ne ,ser *egistrationNe ,ser * egistration
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/ro#or!a it5o$t +inance/ro#or!a it5o$t +inance
After the registration is co!"lete(5 the Profor!a Invoice is (is"laye( )ser can either "rint the Profor!a or transfer via =l&etooth to any (evice
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/ro#or!a it5 +inance/ro#or!a it5 +inance
)ser can esti!ate the E#I &sing the (is"laye( E#I Calc&lator This E#I is only an in(ication + for act&al finance5 nee( to contact 8ealer
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S5o "y CarS5o "y Car
,Sho$ #y Car- '&tton (is"lays the final c&sto!i4e( car The vehicle can 'e seen clearly free of "anels5 '&ttons etc7
8ifferent
vie$ing
angles
=ackgro&n(
o"tionsFinal C&sto!ise( car
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De#a$lt Screen< Ot5er +$nctionDe#a$lt Screen< Ot5er +$nction
On to&ching* clicking ,o!e- '&tton the syste! ret&rns to 8efa< screen 1 f&nctions- '&tton aro&n( the Config&rator gate
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TGATGA
A "o" &" 'ox o"ens on to&ching* clicking ,TGA- '&tton =enefits of TGA an(
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,ser Access Co(e,ser Access Co(e
)sers $ho create "rofile in ##yC get an Access co(e 9their e3i(: + "ass$or( The c&sto!i4e( car an( selecte( TGA are save( in the "rofile
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Sc5e!eSc5e!e
8ealers can create Sche!es thro&gh 8ealer A(!in log3in + (is"lay in ##yC On to&ching* clicking ,Sche!e- '&tton the (etails are (is"laye(
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Ne La$nc5Ne La$nc5
On to&ching* clicking ,6e$ La&nch- '&tton a "o" &" 'ox o"ens It (is"lays i!"ortant ite!s that are la&nche( recently
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I!portant +A4sI!portant +A4s
Gra(e + Color of the car can 'e change( at any "oint of ti!e
8ealers can create their o$n Package thro&gh 8ealer A(!in Login
)ser can select !<i"le Packages an( also re!ove the!
)ser can &se ##yC a""lication at ho!e as $ell as at the (ealershi"
)ser can save recent . sessions 9car config&rations: an( &se it in
f&t&re for reference
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T5an )o$T5an )o$