E n ig m a Dis t rib u t io n A/SP ræ s e n t a t io n 2 0 1 6
AGENDA• Om Enigma og markedet
• Collectibles
• Trends
• Games
• Workshop– Vi spiller spil og arbejder med salgsargumenter!
Enigma historie• 2004
– Grundlagt
– Ultra Pro Licens
• 2005
– Norsk salgskontor
– Wizards of the coast Licens
• 2007
– Svensk salgskontor
– Upperdeck Licens
• 2008
– Bergsala, distributør af Nintendo opkøber 50% af Enigma
– Pokémon Licens
– 2009
• Panini licens
– 2011
• Flytter til Hvidovre for at få mere plads
• BE Benelux grundlægges
– 2012
• BE Finland
– 2015
• Bullyland Licens
• Hasbro Licens
– 2016
• Asmodee opkøber firmaet og navnet ændres igen til Enigma Distribution
Organisation – BE DK
Product OverviewTurnover per brand 2015
Market OverviewTurnover per category
Marketing
Broad marketing• Newsletters• Retail catalogues• BE Catalogue• Website• Social media• PR• TVC’s• Game of the Year• Printed Adds• Sampling• Direct consumer mails• Store competitions• Store training• Trade fairs• Member clubs
In store marketing • Floor displays• ½ pallet displays• Counter displays• Customfit shelf displays• In store TVC• Demos• Organized play• Posters• Cut out Standees• Card trading days• Competitions• LE Cards• Flyers• Banners
Collectibles
Pokemon
• Pokemon TCG• Pokemon GO• Nyheder– Pokémon Sun & Moon– Pokémon GX kort– 50 nye Pokémon
Panini Produkter
• Adrenalyn XL• Klistermærker
Trends
Rubiks Cube
Domino Express
Posters & Desk Mats
Games
Bezzerwizzer
• Bezzerwizzer Blå• Bezzerwizzer Familie• Bricks• HINT
Dobble
• Dobble• Find Dory Dobble• Star Wars Dobble• Demo Dobble
efterårsferien
Cortex
• Cortex Challenge• Cortex GEO• Cortex Kids
Ticket to Ride
• Ticket To Ride USA• Ticket To Ride EU
Carcassonne
• Carcassonne• EXP
Catan• Catan• EXP
Hotel Tycoon
• Hotel Tycoon
Rummikub
• Rummikub
SET
• SET
Sequence
• Alm• Numbers• Cats• Dogs
Pass the Pigs
• Alm• Stor
Så er det tid til at spille!
Dias 1Dias 2Dias 3Dias 4Dias 5Dias 6Dias 7Dias 8Dias 9Dias 10Dias 11Dias 12Dias 13Dias 14Dias 15Dias 16Dias 17Dias 18Dias 19Dias 20Dias 21Dias 22Dias 23Dias 24Dias 25Dias 26Dias 27