Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept....

EidgenössischeTechnische HochschuleZürich

Will Technology Save the Swiss Economy ?

Zurich, Sept. 27, 2008

Prof. Dr. Fritz Fahrni


Job Positions in Switzerland 1991 - 2005

Quelle: Bundesamt für Statistik

0

500

1000

1500

2000

2500

3000

3500

4000

4500

1991 1993 1995 1997 1999 2001 2003 2005

Secondary Sector: -19,4%

Tertiary Sector: +13,5%

Primary Sector: -8,3%

Total: +2.6%Total: +2.6%

Nu

mb

er o

f Jo

bs

in T

ho

usa

nd

s


Job Positions in Switzerland 2006

Tertiary

Sector: 72% Secondary Sector: 24%

Primary Sector: 4%

Employed Persons: 3‘974‘000

Unemployed: 125‘000 (3.1%)Quelle: Bundesamt für Statistik


Job Positions in Switzerland 2006

Tertiary

Sector: 72%

Secondary Sector: 24%Primary Sector: 4%

0 100 200 300 400

Rest

Textilgewerbe

Druckgewerbe

Lebensmittel

Chemie/ Pharma

Baubranche

Metall-Maschinen-Elektro

Quelle: Bundesamt für Statistik

Jobs in 1000‘s


Headlines in the „Old Economy“

Slow Growth

Low Tech

Du

st covered

Salary dumping

Restructuring

Mergers

Transfers abroad

non-attractive

Closing down


Headlines in the „New Economy“

12191e

Goggle

Inte

rnet

Microsoft

B to V

Skype

Com·

AOLNetscape

Nano

dynamic

Growth

Bio

Gen

omic

s


„Old Economy“:Markets for Basic Human Needs (Maslow)

12197-e

Communication Mobility Energy ...

Food Clothing Housing Health Safetyphysiological

spiritual/philosophical

Self-fullfilment

Leasure timePleasure Recognition...

...Adventure


„New Economy“

Linked to „New Tech“ / „High Tech“:• Information Technology• Communication Technology• Nano Technology• Bio Technology

Linked to the Future / Expectations• High Growth• High Valuation• Volatility / Bubble• Fear / Anxiety


Characteristics

The „Old Economy“ The „New Economy“

• Satisfies BasicHuman Needs= Sustainable Markets

• Makes Use of Old and New Technologies

• Makes Use of New Technologies

• Creates New Needs = Growth Markets

• Replaces Estabished Products &Processes

• Rejuvenates Established Products, Systems &Processes


Will Technology save the Swiss Economy?

„Healthy (alive) Economy“:

„Continuous Storms destructing existing Structures

through (disruptive) Innovations"(Schumpeter,1911)

„Traditional Industrial Job Positions“ will continue to decrease


The Role of Enterprises

Profitable Enterprises

are

THE

Creators of Jobs


Effectivity = “to do the right things”

VisionObjectives

VisionObjectives

Effectivitythrough close

customer relations


Effectivity(2a): Where to find the „Right Things“

12108e

Sources: Daimler-Chrysler und 3M

Comfort-Trendin Cars

Memory Seat

Market-Pull

Source: DaimlerChrysler

Glue Technology

Post-It

Technology-Push

Source: 3M


-Market Pull

Effectivity(2b): Where to find the „Right Things“

Wireless phone

Cable hinderscomfort

14006

-TechnologyPush

unused capacity

SMS

I love you,Darling


Exciting Quality

Performance Quality Basic Quality

Degree of customersatisfaction

Fulfillment of requirements

Effectivity (1): to find the „Right Things“

Excited Customers


Effectivity (3) = to do the Right Things

12129a-e

To recognize

Customer‘sNeeds

Success

=

To putto use

Technology

x

Market x Technology = Success


Efficiency = “to do things right”

VisionObjectives

VisionObjectives

Efficiency Effectivity

= Closecustomer relations


Efficiency: Drive for Operational Excellence

„old“ working places disappear

„new“ working places are created

„Healthy Economy“


Efficiency = „to do things right“

more percise / faster / cheaper / nicer /…..

„better use of ressources“

Efficency is the Survival Mode (Necessity)

for Enterprises


Innovation = “to realize dreams”

VisionObjectives

VisionObjectives



Innovations


Economy: to innovate / grow or to die


10589e

-50,0%

+50,0%

-50,0%

+50,0%

Annual Change in R&D intensity (92-97)

Annual Change in Market Value(Standardized, 95-99)

Source: Mercer

How much may R&D cost?(a true but may-be not quite scientific study)


?

14605

Economy: to innovate / grow or to die

EidgenössischeTechnische HochschuleZürich14005

Technologies change the World, the Enterprises & Us


Swiss Venture with worldwide recognition


Wellenkraftwerk 1



Time

Min

iatu

riza

tio

n a

nd

co

st

red

uc

tio

n

(2) PCs

(3) Mobiles

(4) Smart Things

(1) Mainframe

Innovation: ICT - Tomorrow‘s World


Corporate Culture = “to set the context”

VisionObjectives

VisionObjectivesCorporate Culture



Innovations

Profitable Enterprises are the Job Creatiors


12133e-3

Leader

vision

intuition

conviction

determination

courage

Do the right things

Manager+

objectives

allocation

knowledge

perseverance

organisation

Do things right

+ Communicator

Make them known

The Entrepreneur


Corporate Culture

12041e

Management Styles

C ommand

C ontrol

C orrect

„Under Pressure“

C ontext

C ulture

C ommunication

„Innovative“

C hallenge

S upport

F eedback

“Challenge”


Corporate Culture Values and Attitude

12099-2be

innovative

competent

understandable

on-time

with self-confidence

accountablelearning

SuccessfulEnterprise


Technology enables / helps

Will Technology save the Swiss Economy?

However, Technology alone will not do!

• To find the „Right Things“ Effectivity

• To do „Things“ right Efficiency

• To realize „Future Possibilities“ Innovation

• To set a „Creative Context“ Corp. Culture

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Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept....

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