BRAND AUDIT
BRAND AUDIT
Live, breathe and wear passion
BRAND OVerview
Brand Identity
Brand Portfolio Architecture
Live, breathe and wear passion
DIESEL BRANDS
Brand Characteristics
Brand Competitive Review
DIESEL & COmpetitor Brands
COMPETITOR BRANDS
IMAGE mETRICS & COMPARISON
DIESEL & COmpetitor Brands
COMMUNICATION APPROACHES
UNIQUE PROPOSITIONS
UNDERLYING VALUE PROPOSITIONS
BRAND CAMPAIGN -‐ RECCOMENDATIONS
DIESEL
DIESEL F O R S U C C E S S F U L L I V I N G
BRAND CAMPAIGN -‐ RECCOMENDATIONS
DIESEL PLAY LOUD
COMPANY
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