Die Cloud als Wegbereiter für globalen Wohlstand: Vertrauen – Verantwortung – Teilhabe...

A Cloud for Global Good A roadmap for a trusted, responsible, and inclusive cloud

Eine Cloud zum Wohle aller

Roadmap zu einer Cloud geprgt von: Vertrauen Verantwortung Teilhabe

78 Empfehlungen an die PolitikDr. Roberto BalmerPublic Policy / Government Affairs Manager (Schweiz)

31. Oktober 2016, Wallisellen

Pictures on right animated

The history of human progress is marked by a small handful of industrial revolutions like thiseach fueled by a couple key inventions.The First Industrial Revolution, powered by the steam-engine. The Second Industrial Revolution was built on the internal combustion engine and electric power plants. The Third Industrial Revolution was made possible by the microprocessor.Today, we stand at the beginning of a new era of technology-driven transformation and change.Change so profound that it could be the dawn of the Fourth Industrial Revolution. At the heart of this transformation lies cloud computing.

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2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.11/10/2016 11:54 PM1

A Cloud for Global GoodEine Roadmap zu einer Cloud geprgt von Vertrauen Verantwortung Teilhabe

http://www.microsoft.com/cloudforgood

We live in an amazing time. Technology is changing our lives at breathtaking speed. Advances in medicine, education, communication, and productivity have increased life expectancy around the globe and lifted hundreds of millions of people out of poverty. The ability to connect to people and information instantly is so commonplace that many people take it for granted. And now, with cloud computing, weve arrived at the beginning of an era of even more profound transformation. A new generation of technology innovation is delivering new ways to expand economic opportunity and address some of humanitys most pressing problems. But the cloud also raises important questions about privacy, safety, jobs, and much more. At Microsoft, we are fundamentally optimistic about a future in which a cloud for global good delivers social and economic benefits for all. Click


A pair of photographs of the Flatiron Building in New York City taken in the early 1900s has deep relevance for this moment in history.They images are nearly identical. Except for one thing.In the first picture, taken in 1905, horses are the primary mode of transportation. Click


Two decades later, automobiles fill the streets and line the curb.In between lies a period of profound transformation. At the beginning of the twentieth century, it took more than 100,000 horses to keep New York moving. Thousands of people worked to drive them, feed them, and clean up the mess they left behind. Then, as hay-fed horsepower gave way to oil-fueled horsepower, the world changed dramatically. Within a quarter century, entire industries built on horses had all but disappeared. And a society that moved at the speed of cars rather than the trot of horses struggled to create new laws and build new infrastructure as a wave of innovation launched a new economyAn economy that was more productive, more dynamic, and that created millions of new good-paying jobs.

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A Cloud for Global GoodVierte industrielle Revolution

Pictures on right animated

The history of human progress is marked by a small handful of industrial revolutions like thiseach fueled by a couple key inventions.The First Industrial Revolution, powered by the steam-engine. The Second Industrial Revolution was built on the internal combustion engine and electric power plants. The Third Industrial Revolution was made possible by the microprocessor.Today, we stand at the beginning of a new era of technology-driven transformation and change.Change so profound that it could be the dawn of the Fourth Industrial Revolution. At the heart of this transformation lies cloud computing.

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Vierte industrielle Revolutionbasierend auf der cloud

Cloud computing is built on hundreds of datacenters running tens of millions of processersTogether, these datacenters have the power to store and process unprecedented amounts of data. The benefits could be enormousa future in which poverty has been eliminated, diseases eradicated, and a solution for climate change discovered. Already, were beginning to see how the cloud can change peoples lives for the better.

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Die vierte industrielle RevolutionTechnologieverndertalles

In short - technology is disrupting everything, everywhereLet me give you some examples

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Placeholder slide for disruption currently vetted

Theres Uber, the worlds biggest taxi service, which owns no vehicles. Airbnb, the worlds most valuable lodging company, which owns no hotels and.And companies like Square are creating payment services for business around the world, and yet has no branches

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inclusiveresponsibletrustedalt

At Microsofts research a team of researchers are working to solve cancer through the cloud,One team is using machine learning and natural language processing to help the worlds leading oncologists figure out the most effective, individualized cancer treatment for their patients, by providing an intuitive way to sort through all the research data available.Another is pairing machine learning with computer vision to give radiologists a more detailed understanding of how their patients tumors are progressing.Yet another group of researchers has created powerful algorithms that help scientists understand how cancers develop and what treatments will work best to fight them.And another team is working on moonshot efforts that could one day allow scientists to program cells to fight diseases, including cancer.None of this would be possible without the amazing work of researchers who have come before but the cloud is now playing a pivotal role in helping realize their mission


In Tacoma, Washington, teachers are using advanced analytics to predict which students are likely to drop out and then provide extra support to help them thrive in school. The graduation rate has jumped 50 percent.


Tacoma video

Video Tacoma


Privacy diminishingJob displacementIncome inequality Keeping technology accessibleA Cloud for Global GoodMit Mglichkeiten kommen auch Herausforderungen

Inside the technology industry, where services for affluent consumers are creating vast wealth, its easy to look at cloud computing and see incredible opportunities.For instance, Uber, the worlds biggest taxi service, owns no vehicles. Airbnb, the worlds most valuable lodging company, owns no hotelsBut outside Seattle, San Francisco, and Silicon Valley, its possible to wonder if were headed toward a darker future.A future in which automation drives millions of people out of the workforce, income inequality is an unbridgeable chasm, and public safety and personal privacy are permanently undermined. This undercurrent of anxiety is totally understandable. Acts of terrorism in Paris, Brussels, and Orlando have been planned and carried out using digital technology. Criminals have hacked into computer systems and stolen credit card information for millions of consumers. Teachers and parents worry about kids being bullied on social media.People with disabilities worry about losing access to information or services because the technology doesnt anticipate their needsAnd, finally, the truth is that some people will lose their jobs to robots and automation


A Cloud for Global GoodSicherstellen, dass niemand zurckbleibt

Now, at a time when technology-driven transformation appears to be inevitable, we have an opportunityand a responsibilityto acknowledge the uncertainty that people face. And then we must work together to create a future in which the benefits of cloud computing are universally accessible and equitably shared.


Vertrauen Verantwortung Teilhabe

A Cloud for Global Good

If the cloud is powering the Fourth Industrial Revolution, then the cloud needs to to benefit everyoneWe must build a cloud for global good.To achieve this, we need to ensure that:the cloud is trusted, the cloud is responsible and the cloud is inclusiveIts a task that will take a framework of laws and agreements crafted by governments and shaped by open discussion among all who have a stake in the outcome . . . citizens, business people, advocates, academics, parentseveryone.


VertrauenA Cloud for Global Good

To build a cloud for global good, first we must build a trusted cloud. Because we know from experience, people wont use technology they dont trustSo what are the key issues that we need to address to create a trusted cloud


- Privatsphre / Datenschutz- Datenzugriff durch Regierungen- Grenzberschreitende Datenstrme- Sichere und zuverlssige Clouddienste- Internationale Normen fr Cybersicherheit- Moderne Verhinderung von Cyberkriminalitt


Around the world, people believe that their information should be protected.The cloud should not diminish the expectation of privacy, it should enhance it.The foundation for our work at Microsoft is to earn and maintain trustThis is we why we are standing up for privacy and transparency on behalf of our customers around the worldeven if it means confronting our own government in court.But no one can build a trusted cloud alone.For that, well need policies that protect people from crime and terrorism in cyberspace;Policies that preserve privacy from unwarranted intrusion by governments and businesses;Policies that guarantee the free flow of information while respecting national borders.


Privatsphre / Datenschutz- Frderung von Transparenz und Einflussnahmemglichkeit- Massgeschneiderte Zustimmungserfordernisse fr die jeweilige Nutzererwartung- Fordern, dass Organisationen solide Datenschutzpraktiken etablieren- Ermglichen der Datenanalyse

Datenzugriff durch RegierungenGestattung des Zugriffs auf digitale Informationen ausschlielich im gesetzlichen RahmenEinspruchsrecht der TechnologieanbieterForderung strengerer Formen des juristischen Vorgehens fr sensiblere InformationenAutorisierung der Offenlegung in NotsituationenTransparenz frdernBenachrichtigung der NutzerModernisierung der Vorschriften in Bezug auf geeignete Ziele fr Anfragen zu ClouddatenRespektierung internationaler Grenzen und SouvernittFrderung von Vertrauen durch Sicherheit

Grenzberschreitende DatenstrmeFrderung von Handelsregeln, die grenzberschreitende Datenstrme schtzenMinimierung von Unterbrechungen der Datenstrme im nationalen RechtFrderung von E-CommerceVermeidung von widersprchlichen Vorschriften, die zu Barrieren fhren

Sichere und zuverlssige ClouddiensteEtablierung von Prozessen zum RisikomanagementSchaffung eines strukturierten Cloud-Assurance-Programms zur Umsetzung ausgewogener ZieleEtablierung grundlegender Sicherheitsmanahmen in bereinstimmung mit oder basierend auf bewhrten Best PracticesZuschneiden der Anforderungen auf das Bereitstellungsmodell des ClouddienstesErhaltung und Untersttzung des freiwilligen InformationsaustauschesImplementierung eines Datenklassifizierungssystems fr die CloudNutzung globaler NormenEntwicklung eines allgemeinen Sicherheits-Compliancemodells fr IKT




Internationale Normen fr CybersicherheitVerstrkung der Anstrengungen zur Schaffung global akzeptierter Normen fr CybersicherheitErffnung von Wegen zur Mitwirkung und Einbeziehung der ffentlichen HandErkundung der Chancen und Herausforderungen im Zusammenhang mitder Nutzung einer unabhngigen Stelle fr bessere Attribution und Verifizierung

Moderne Verhinderung von CyberkriminalittStrenge Strafverfolgung und ausgewogene VorschriftenAnnahme von Gesetzen, die im Einklang mit umfassend akzeptierten internationalen bereinknften stehenErleichterung des InformationsaustauschsEntwicklung neuer Wege zur Verhinderung von CyberkriminalittZusammenarbeit mit der Industrie bei Best Practices und neu aufkommenden Fragen




VerantwortungA Cloud for Global Good

A cloud for global good must also be a responsible cloud.


- Abwgung zwischen Menschenrechten und ffentlicher Sicherheit- Betrug und Ausbeutung durch Online- Technologie- Nachhaltiger Umweltschutz- AI - Knstliche intelligence


We believe this requires a framework of laws and a commitment from companies like Microsoft to protect people from harm and abuse, and to promote and preserve human rightsIt will also require sustainable environmental practices.A decade from now, the worlds datacenters will consume as much electricity as a medium-sized nation. This is why we made a commitment to be transparent about our energy use, invest in datacenter efficiency, and use more renewable energy every year.Again, we cant do it alone. A responsible cloud needs regulatory frameworks that make efficiency and clean energy a matter of government policy.



Abwgung zwischen Menschenrechten und ffentlicher SicherheitSchutz der freien Meinungsuerung und des Zugangs zu InformationenRespektierung der Privatsphre im Online-BereichUmsetzung eines prinzipienbasierten Ansatzes bei der Regulierung von Online-Inhalten

Betrug und Ausbeutung durch Online- TechnologieStrkung und Durchsetzung von Gesetzen zur Verhinderung von Ausbeutung und Betrug im InternetUntersttzung von ffentlich-privaten PartnerschaftenStrkung der internationalen ZusammenarbeitVerstrkte VerbraucheraufklrungUntersttzung von Initiativen der Industrie zur Selbstregulierung

Nachhaltiger UmweltschutzVerbesserung des Zugangs zu sauberer EnergieFrderung von Energieeffizienz und Forschung und EntwicklungFrderung von TransparenzSteigerung der Energieeffizienz durch intelligente Energiesysteme

AI - Knstliche intelligenzModernisierung von Gesetzen und Praktiken, um AI zu ermglichenFrdern der Entwicklung von ethischen Best Practices: Bewertung der Datenschutzgesetze vor dem Hintergrund der AI-VorteileMit gutem Beispiel vorangehen

We believe this requires a framework of laws and a commitment from companies like Microsoft to protect people from harm and abuse, and to promote and preserve human rightsIt will also require sustainable environmental practices.A decade from now, the worlds datacenters will consume as much electricity as a medium-sized nation. This is why we made a commitment to be transparent about our energy use, invest in datacenter efficiency, and use more renewable energy every year.Again, we cant do it alone. A responsible cloud needs regulatory frameworks that make efficiency and clean energy a matter of government policy.


TeilhabeA Cloud for Global Good

Third, we must build an inclusive cloud. In a world in which technology is driving rapid change, one of the most important challenges we face is to ensure that disruption is balanced by opportunity


- Erschwinglicher und allgegenwrtiger Zugang zu Clouddiensten- Digitale Bildung- Fertigkeiten fr die nchste Generation- Teilhabe von Menschen mit Behinderungen- Untersttzung von Unternehmen aller Grssen

TeilhabeA Cloud for Global Good

Striking this balance can only be achieved by creating an inclusive cloud that is available to everyone, everywhere regardless of age, gender, ability, and income.This is the defining issues of our time.The capabilities that the cloud makes possible must be accessible to every businesssmall and large, old and newso that every company has the opportunity to thrive, grow, and create new jobs.And we need to ensure that the next generation has the knowledge and skills they need to fill those jobs. This is why we work with schools and governments from the U.S. to Malaysia, to the UK and China to bring coding and computer science into schools.We also need to make sure that those in the workforce today are not left behindIn fact, as we move forward, we must make sure that no one is left behind. If equal opportunity is the defining issue of our time, equal treatment is the defining cause.Progress will depend on policies that make access to the cloud affordable and universal, regardless of race, gender, abilities, location, or income.


TeilhabeA Cloud for Global GoodErschwinglicher und allgegenwrtiger Zugang zu ClouddienstenFrequenzverwaltungFinanzierungBesteuerungAllgemeine TelekommunikationsregulierungFlankierende Massnahmen

Digitale BildungInvestitionen in Technologie und QualifikationIntegration der digitalen Bildung in den allgemeinen LernstoffVerbesserung des Zugangs zu Online-DienstenFrderung von unternehmerischer KompetenzSchaffung von Lernangeboten fr Schler und Verbraucher in Sachen Internetsicherheit, Datenschutz und GefahrenabwehrNutzung von Privatwirtschaft und gemeinntzigem Sektor

Fertigkeiten fr die nchste GenerationInvestition in Ausbildung, die Menschen auf anspruchsvolle Arbeitspltze vorbereitetSchaffung breiter AngeboteOptimale Nutzung von ffentlich-privater ZusammenarbeitFrderung flexibler RegulierungsrahmenEinsatz fr die gegenseitige Anerkennung von Qualifikationen: Frderung von Innovationen

Teilhabe von Menschen mit BehinderungenBereitstellung von barrierefreien TechnologienFrderung weltweit harmonisierter NormenInnovationsbereitschaftBarrierefreiheit von E-Government-DienstenSchulung von Lehrkrften

Untersttzung von Unternehmen aller GrssenSicherstellung des Zugangs zu erstklassiger Netzinfrastruktur:Schaffung von Anreizen und WeiterbildungsmglichkeitenFrderung von ExportenUntersttzung von Manahmen zum Abbau von Datenschutz- und Sicherheitsbedenken

Striking this balance can only be achieved by creating an inclusive cloud that is available to everyone, everywhere regardless of age, gender, ability, and income.This is the defining issues of our time.The capabilities that the cloud makes possible must be accessible to every businesssmall and large, old and newso that every company has the opportunity to thrive, grow, and create new jobs.And we need to ensure that the next generation has the knowledge and skills they need to fill those jobs. This is why we work with schools and governments from the U.S. to Malaysia, to the UK and China to bring coding and computer science into schools.We also need to make sure that those in the workforce today are not left behindIn fact, as we move forward, we must make sure that no one is left behind. If equal opportunity is the defining issue of our time, equal treatment is the defining cause.Progress will depend on policies that make access to the cloud affordable and universal, regardless of race, gender, abilities, location, or income.


This is the Flatiron Building today, from the same vantage point as the 1905 and 1925 images.There are striking similarities and some interesting differences. Many of the same buildings are still there, but there are more people and a lot more traffic.What I wonder is what will that intersection will look like in 20 years. I think its safe to predict that the Flatiron Building will still be there.So will the traffic. But in 2036, most of the vehicles will be driverless. Like the shift from horses to motor vehicles 100 years ago, its a change that will have huge consequences. Many will be positive. There will be fewer accidents and cleaner air. New industries will be created, new companies formed, new wealth generated. But thousands of people who make a living today driving taxis, buses, and delivery vehicles will have lost their jobs. Will they have a chance to prosper too?


Vertrauen Verantwortung Teilhabe

A Cloud for Global Good

If the cloud is powering the Fourth Industrial Revolution, then the cloud needs to to benefit everyoneWe must build a cloud for global good.To achieve this, we need to ensure that:the cloud is trusted, the cloud is responsible and the cloud is inclusiveIts a task that will take a framework of laws and agreements crafted by governments and shaped by open discussion among all who have a stake in the outcome . . . citizens, business people, advocates, academics, parentseveryone.


Eine Cloud zum Wohle aller

If we truly build a cloud for global good. We will be able to look back at this as the time when we all stood up to create a more just and prosperous world.Thank you.


Microsoft Corporation. All rights reserved.

Date post:	08-Feb-2017
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Die Cloud als Wegbereiter für globalen Wohlstand: Vertrauen – Verantwortung – Teilhabe...

Economy & Finance