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Reinventing the Role of Higher Ed Marketing

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Matthew Celano

SVP, Marketing

Pearson Embanet

Matt.Celano@Pearson.com

Jonathan Niebch

Director, Marketing Services

Pearson Embanet

Jonathan.Niebch@Pearson.com

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“Online enrollment is still a bright spot, but the market is ever more crowded as colleges of all types turn to online to make up for poor performance elsewhere.”

- Dr. Kenneth E. Hartman, Eduventures’ 2016 Higher Ed Predictions: A Year to Unite

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Evolving in a Crowded Market

• Continuous Improvement & Advertising Efficiency

• Applying Innovation

• Investing in Partnerships

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Social &Search Engine

Marketing

Mobile

Programmatic Buying

Search Engine Optimization

Content Marketing

Social Media

Automated, Seasonal, &

TriggeredEmail

Webinars

Partnerships

Earned Media Paid Media Owned Media

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Continuous Improvement & Advertising Efficiency

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Adjusting to Mobile

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Applying Innovation: Programmatic Buying & Triggered Email

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Investing in Partnerships

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International Partnerships

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