STRATEGIC EXTENSION PLAN:

A STRATEGIC EFFORT TO ENSURE AGROFOOD SUPPLY

AGREX’17

Vison - Toward the establishment of a competitive agriculture industry production of quality, safe, environmentally friendly products and export oriented

Mission : To provide quality and effective services to agr0-entreprenuers through the adoption of latest technology on food production (Agric. Extension ) and To provide agriculture regulatory services to increase our competitiveness and safeguard the nation’s agriculture industry/sector (Regulatory services).

• Introduction to Agricultural Extension, EA in Malaysia • Success stories of Agricultural Extension in Malaysia • Quality Agricultural Extension System • Challenges in Agro-food production in 2017 and ahead. • Strategic Agricultural Extension Plan • Conclusion.

FRAMEWORK OF PRESENTATION

Agricultural Extension in General • Agricultural extension was once known as the application of scientific research, knowledge and technologies to improve agricultural practices through farmer education. • The field of extension now encompasses a wider range of communication and learning theories and activities (organized for the benefit of rural people) by professionals from different disciplines. • There is no widely accepted definition of agricultural extension, but to see how this field has evolved over the past 50+ years.

• Agriculture Extension services in Malaysia has evolved from personal CROPS-BASED to TnV to PROJECT IMPACTED APPROACH to GROUP FARMING and

• now the QUALITY AGRICULTURE EXTENSION SYSTEM, a rebranded system from Agro-technology Extension System, starting from 2016

• The evolution and transformation of the extension system – A way to approach and assist farmers in the process of adoption modern farming technology.

• Improvement and betterment of the extension system leads to the implementation of MS ISO 9000 Quality System as a mean to improve extension delivery system

AGRICULTURAL EXTENSION SERVICES -AN EVOLUTION

SUCCESS STORY

Name: Mohd Syukor bin Ahmad

Age: 36 years

Type of Project: Oyster Mushrooms

Farm Location : No.5, Lorong 1 Jalan BBP 3, Taman Batu Berendam, Putra, Melaka.

Value of Production: RM 207, 000/year

Total of Production: 26 mt

Capital: RM10,000.00

Train 160 new young agropreneur via courses

Previous Income: RM 13,600 per month

Income 2015: RM 17,000 per month

New

YOUNG AGROPRENEUR : SINAR SYURAWIE ENTERPRISE

Name: Azrul Hisham Bin A. Rahman

Age: 32 years

Type of Project: Planting Of Rock Melon (Fertigation)

Farm Area : 0.7 hectare (36 rain shelter)

Total of Production(2015): 22.8 Tonnes per year

Value of Production(2015): RM 102,728/year

Previous Income: RM 3,000/months

Income 2015: RM 6,375/months

EXisting

YOUNG AGROPRENEUR : AGRIMOF ENTERPRISE

Name: Nurul Hakimi Binti Shahri

Age: 36 years

Type of Project: Mushrooms (4 Units Mushroom House)

Farm Location : Lot 2097, Jalan Bekoh, Tangkak, Johor

Value of Production (2015) : RM 194,400/year

Total Production (2015) : 20.6 Tonnes

Capital: RM 40,000

Marketing Channel : Mini Market, Fresh Market, Mydin Supermarket, Restaurant, Agrobazaar Shop

Previous Income: RM 11,000/months

Income 2015: RM 16,200/months

EXisting

YOUNG AGROPRENEUR: CAHAYA D’LEREK ENTERPRISE

Name: Zamzarina Zakaria

Age: 35 years

Type of Project: Food Processing (Cocodamia Chocolate IQ, Krukk Krakk Energy Chocolate, Crunchy Flake Cereal Cup)

Farm Location : No.48-B jalan Enau 15, Taman Teratai, 81300, Skudai, Johor

Value of Production (2015) : RM 160, 000/year

Local workforce : 6 persons

Capital: RM100,000.00

Marketing Channel : School Cooperatives, Halal-Shop, Agent and Stockist Entire Malaysia, Local Supermarket (13 outlets)

Previous Income : RM 2,153/months

Income 2015 : RM 14,000/months

YOUNG AGROPRENEUR : PELANGI NETWORK MANAGEMENT

New

Name: Izhar Bin Johari

Age: 40 years

Type of Project: Stingless Bee (200 Colonies)

Farm Location : Kampung Padang Panjang, Mukim Malau, 06000, Jitra, Kedah

Value of Production (2015) : RM 288,000 (Honey) : RM 1,600 (Honey Soap)

Total Production (2015) : 0.9 Tonnes

Capital: RM 50,000

Marketing Channel : Direct sales, Wholesale Market

Train 15 new young agropreneur via courses

Previous Income: RM 5,600/months

Income 2015 : RM 24,000/months (gross)

EXisting

YOUNG AGROPRENEUR

1000 Agro-entreprenuers with income more than RM4k per month

Currently, the Department of Agriculture, DoA has been rebranded to Quality Agricultural Extension System, QAES - a holistic extension approach adopted by the DoA. It involves planning of methodologies, activities and actions to achieve identified extension objectives which give impacts on the development of the agro-community, economy and environment as a whole

Quality Agricultural Extension System

15

Technology/ Information

EXTENSION AGENTS CLIENTS(ENTREPRENURS)

Feedbacks

Research

PROCESSES/IMPLEMENTATION OF EXTENSION

Projects

Technology

Information

Govt Plan

Economy betterment

Income

Satisfaction

Increased benefit

Social status increased

Profit

A Structured and scheduled extension activities that focuses on

technology transfer and adoption based on the

target groups’ needs, crop stage and locality of the project.

+ market extension

QUALITY AGRICULTURAL EXTENSION SYSTEM (QAES)

Implementation of QAES

QAES focuses on:

- Skills training to Extension agents

- Schedules visits based on crop calendar

- Involves all technical and state officers

- All department projects & Activities

Why Quality Agricultural Extension System, QAES ? ELEMENT of AGRICULTURAL TRANSFORMATION

BEFORE 1. Agro-food production for domestic 2. Traditional technology 3. Quality assurance thru Certification 4. Group Farming Mgt. 5. Small farmers 6. Unskilled old farmers 7. Business as usual 8. Agro-food production for self-

sufficient 9. etc

CURRENT AND FUTURE 1. Agro-food production for domestic & export 2. Mechanization & Auto – High tech, Biotech

and green technology 3. Quality assurance thru Certification 4. Centralized Mgt eg Estate mgt, Cooperative &

private company. 5. Agro-Entrepreneurs 6. Entry of graduates and investor in agro-food

production 7. Competitives 8. Agro-food production as business and profit

making 9. etc

MAIN QAES COMPONENTS

1. Subject matter Officer Training

2. Training of Extension Agent

3. Extension Visits

4. Expert Team Visits

TRANSFORMATION OF EXTENSION AGENT

The needs of competent EXTENSION AGENT

1. As a moderator, contact person, motivator and supervisor

2. As an Expert and resource person in adoption of modern technology.

3. Consultant in Agro-business and investment

4. Strategic agriculture development planner.

20

QAES

- TRANSFORMATION OF EXTENSION AGENT

EXTENSION AGENTS:

Lack of Knowledge, Skills & Confidence

REBRANDED EXTENSION AGENT:

Highly Knowledgeable, Skilled,

Confidence Communicable & Competitive

TRANSFER OF TECHNOLOGY

Good Agriculture Practices (GAP)

Good Manufacturing Practices (GMP)

QAES focuses on

23

CATEGORY BASIS OF PRODUCTION (Annual Production Value)

PROCESSING & AGRO-BASED INDUSTRY

(Annual Production Value)

Big Entrepreneur > RM 5 millions > RM25 millions

Medium Entrepreneur

RM 1 – RM 5 millions RM 10 – RM 25 millions

Small Entrepreneur

RM 200,000 – RM 1 million

RM 250,000 – RM 10 millions

Micro Entrepreneur

i. Small Agro-Entrepreneur ii. Farmer

RM 50,000 – RM 200,000

<RM 50,000

< RM 250,000

10

CATEGORIZING OF FARMERS

40% Farmers

40% Entrepreneurs

20% private company

317,924 Entrepreneurs

APPROACH ON TECHNOLOGY TRANSFER

• Farmers under Group Farming & individual and agro-youth

EXPERTS TEAM

EXTENSION AGENT

EXPERT TEAM

25

AN APPROACH ON TECHNOLOGY TRANSFER

• Farmers under Group Farming & individual and agro-youth

EXTENSION AGENT

2/23/2017 26

KHIDMAT NASIHAT -Membakar sisa tunggul padi &

jerami

KHIDMAT NASIHAT -Meracun rumpai 1/ padi batat & anak benih rumpai dengan

Glyphosate / glufosinate ammonium

DEMO -pengapuran

/zeolit

HANDS ON/GOTONG-ROYONG

-Meracun tikus 1, 10 – 15 stesen/ha

1 liter Drat + 50 kg umpan, 600 gm umpan/ha

KURSUS & HANDS ON -Pasang kayu T BPJ

-Masukan air ke sawah, pasang jaring

Dipintu air masuk, musnahkan telur SGE

Di tepi batas, parit & taliair.

KHN -Bajak II

KHN/KURSUS SMO -Bajak III,

Menyisir, membadai, -Meracun tikus II, -Rawatan benih &

Rendam

HARI LADANG -Tabur benih

150kg/ha,

DEMO -rata tanah

KHN -Bajak I,

HLT

-35 -20 -10 -45 -15 -22 -25 0 -2 -7 -40

Hands On- Kawalan SGE dgn

Baylucide

QAES for FARMERS Extension activities based on Scheduled and Crop Calendar Eg Paddy (Before Planting)

28

AN APPROACH ON TECHNOLOGY TRANSFER

EXPERTS TEAM

EXPERT TEAM VISITS

Expert Team comprises Technical Agriculture Officer gives consultation and expert advice on crop production matters to private company and entrepreneurs engaged in commercial agriculture food production

Experts Visit are carried out as scheduled visits or uopn request.

30

Lawatan oleh pakar pelbagai bidang, memberi khidmat nasihat teknikal dan perundingan bagi tujuan meningkatkan perniagaan dan membantu menyelesaikan masalah

MS ISO 9001:2008 – AGRICULTURAL EXTENSION SERVICES DEPARTMENT OF AGRICULTURE

1. Expert Training 2. Extension Agents Training 3. Extension Visits - Farmers training, demo plots, Mass Extension Activities 4. Technical Team Visits

FOCUS ACTIVITIES

ISO QUALITY SYSTEM IN PLACE

Challenges in Agro-food Production

33

2016

31.7 million

2050

50 million

Malaysia Population

URBANISATION

PENCAPAIAN PENGELUARAN & PENGELUARAN UNTUK EKSPORT BUAH-BUAHAN TERPILIH (mt) 2016

BUAH

SASAR

PENGELUARAN 2016

(MT)

PENGELUARAN

JAN - DIS 2016

SASAR PENGELUARAN

EKSPORT 2016 (MT)

PENGELUARAN UNTUK EKSPORT JAN

– DIS 2016 PENGELUARAN UNTUK

EKSPORT VS

PENGELUARAN (%)

(MT) (%) (MT) (%)

Tembikai 199,700 180,634 90 86,411 77,895 90 43

Durian 329,019 230,209 70 16,717 21,881 131 10

Nanas 235,910 117,466 50 39,903 33,257 83 28

Betik 55,370 57,734 104 27,596 24,739 90 43

Pisang 250,300 199,085 80 26,466 24,541 93 12

Belimbing 9,195 6,474 70 3,524 2,800 79 43

Manggis 24,040 18,111 75 11,283 4,622 41 26

Nangka 24,257 22,294 92 5,180 4,050 78 18

Jambu Batu 51,070 59,843 117 2,471 2,270 92 4

Rambutan 45,465

38,412 84 1,889 2,154 114 6

JUMLAH 1,224,326

930,262 76 221,440 198,209 90 21

*Sumber : DOA

% PENCAPAIAN EKSPORT BERBANDING PENGELUARAN 21%

PENCAPAIAN PENGELUARAN & PENGELUARAN UNTUK EKSPORT SAYUR-SAYURAN TERPILIH (mt) 2016

SAYUR

SASAR

PENGELUARAN 2016

(MT)

PENGELUARAN

JAN - DIS 2016

SASAR PENGELUARAN

EKSPORT 2016 (MT)

PENGELUARAN UNTUK

EKSPORT JAN – DIS 2016 PENGELUARAN UNTUK

EKSPORT VS

PENGELUARAN (%)

(MT) (%) (MT) (%)

Tomato 178,000 113,736 64 43,844 46,438 106 41

Timun 99,017 62,959 64 17,995 18,514 103 29

Cili 51,391 21,663 42 6,906 5,616 81 26

Sawi 223,455 113,824 51 10,823 6,490 60 6

Kacang Panjang 66,440 44,275 67 5,880 4,124 70 9

Terung 48,221 30,331 63 6,442 5,236 81 17

Bayam 51,935 43,681 84 8,166 5,229 64 12

Kobis Bulat 282,100 67,149 24 17,852 1,521 9 2

Bendi 50,864 42,272 83 2,292 1,727 75 4

JUMLAH 1,051,423

539,890 51 120,200 94,895 79 18

*Sumber : DOA

% PENCAPAIAN EKSPORT BERBANDING PENGELUARAN 18%

DOMESTIC CHALLENGES AND ISSUES Challenges Issues

1. Ensuring Sufficient Food Supply • Limited land resources / idle land • Lack of workforce • Lack of infrastructure • Incidence of disease & pest

2. Reducing trade deficit • Weak food supply chain • Practices along the value chain that are less environmentally

friendly

3. Controlling the Consumer Price Index

• Increase in production cost

4. Increasing and sustaining the productivity

• Less generation, transfer & commercialization of R & D • Waste of output from post-harvest to table • The role of PPK by region

5. Strengthening the business environment

• Low in private sector investment

Identify our Gaps

Realign our Strategies

Change the Image

Make Money out of

Everything

Tap the Ecosystem

TN 50

“Enhancing Agriculture Competitiveness”

Focus Area

2017 Priorities

2017 Activities

data collection and profiling

Big Data development.

value chain. barriers

research & studies

data collection workshop & KPI survey Revisit Bridge researchers,

MOA and private sector

incentive

NAP2 Rationalize negotiation strategy

Food Security -

Competitiveness.

Reducing bargaining

power

general perception of the industry

Creative product presentation & promotion

‘brand’ of MOA

to reach target groups

Big Brand, new media & customize story

Reach out - ‘trust’

new products & diversify usage

‘Circular Economy’

Maximize usage minimize waste

‘Circular Economy’ model - -Denmark example.

Big Brand, new media & customize story

new demand - linkage with untapped sectors.

Business with:

Culinary industry Input manufacturing

industry Landscape industry Wellness industry

SUMMARY : 2017 WORKPLAN TOWARDS TN50

NEW DIRECTION

Strategic Extension Plan (SEP)

• Identifying the farming systems and the resource base of farmers within a target area, • Identifying the successes and failures of innovative farmers. • Identification of the problems and needs of farmers (by using participatory rural

appraisal (PRA) techniques) • Analyze all of this information using a SWOT (strength, weakness, opportunities and

threats) analysis. • Analyze other important types of agricultural information including

• the different agro-ecological (AEZs) within the district (e.g. soil type/conditions; • Rainfall patterns and irrigation water, including availability and cost • transportation infrastructure and • available markets for all types of staple and high-value food • Crops/products.

• Marketing channels .

Formulating a strategic extension plan involves

Strategic Extension Plan (SEP)

• Area Agricultural Development Plan 5 years Plan : Area District State • Yearly Agricultural Extension Activities Plan

Formulating a strategic extension plan resulting

To enable the DOA be an excellent

organisation in agricultural extension

and agro-food project development

District Agricultural Development Plan

1. Identify type of crops profile and acreage in the area.

2. Gather strategic information on location, soil, land availaibility, people, logistics, market and others.

3. Analyse the location and types of crop using SWOT analysis

4. Identify 5-7 types of crop potentially be develop further.

5. Develop 5-years Strategic Development Plan for the identified crops

PETA DAERAH BERA

Ke Jempol

Ke Temerloh

Ke Melati

Ke Maran

ZonNangka

Enterprise Bil. Petani

Luas Bertanam

Luas Berhasil

Produktiviti Beza

Potensi dgn. Hasil

Pengeluaran

(CHE) (CHE) Potensi

Hasil (Tan/ha)

Hasil Semasa (Tan/ha)

(KG)

Durian 310 219.50 184.32 10.00 4.90 -5.10 902,891.28

Manggis 124 59.2 45.18 20.00 4.31 -15.69 194,647.30

Rambutan 256 51.90 49.60 10.00 8.04 -1.96 398,706.20

Nangka 210 180.38 157.49 24.00 9.44 -14.56 1,486,679.48

Pisang 327 123.78 99.28 22.00 24.85 2.85 2,467,148.78

Limau Nipis 108 16.33 16.33 16.00 25.42 9.42 415,129.00

Dokong 185 46.91 45.91 17.00 4.63 -12.37 212,667.00

Example of Strategic Plan of 1 Strategic Crop in Bera District, Pahang

Objektif

Dalam tempoh 5 tahun, keuntungan setiap enterprise dapat ditingkatkan melalui pengurusan ladang yang cekap dan berkesan bagi peningkatan hasil 10% hingga 15% di samping mengekalkan pengeluaran hasil sediada.

Objektif

Dalam tempoh 5 tahun, keuntungan setiap enterprise dapat ditingkatkan melalui pengurusan ladang yang cekap dan berkesan bagi peningkatan hasil 10% hingga 15% di samping mengekalkan pengeluaran hasil sediada.

Enterprise Purata Hasil Keuntungan

Durian Meningkat kepada 5.39 tan/ha Meningkat 10%

Manggis Meningkat kepada 4.74 tan/ha Meningkat 10%

Rambutan Meningkat kepada 8.84 tan/ha Meningkat 10%

Nangka Meningkat kepada 10.38 tan/ha Meningkat 10%

Pisang Mengekalkan hasil 24.85 tan/ha Kekal hasil sediada

Limau Nipis Mengekalkan hasil 25.42 tan/ha Kekal hasil sediada

Dokong Meningkat kepada 5.09 tan/ha Meningkat 10%

Enterprise Purata Hasil Keuntungan

Durian Meningkat kepada 5.39 tan/ha Meningkat 10%

Manggis Meningkat kepada 4.74 tan/ha Meningkat 10%

Rambutan Meningkat kepada 8.84 tan/ha Meningkat 10%

Nangka Meningkat kepada 10.38 tan/ha Meningkat 10%

Pisang Mengekalkan hasil 24.85 tan/ha Kekal hasil sediada

Limau Nipis Mengekalkan hasil 25.42 tan/ha Kekal hasil sediada

Example of Strategic Plan of 1 Strategic Crop in Bera District, Pahang

Example of Strategic Plan of 1 Strategic Crop in Bera District, Pahang : Jackfruits

ENTERPRISE: NANGKA

BIL

KAWASAN PERKHIDMAT

AN

LOKASI KELUASA

N

TAHUN CATATA

N 2016 2017 2018 2019 2020

1 Bera 2 TKPM Charuk Putting

36.00 10.00 10.00 4.00 6.00 6.00

2 Triang 1 TKPM Tebing Tinggi

6.00 2.00 2.00 2.00 Sulama

n

3 Triang 1 Tembangau 14.00 4.00 4.00 2.00 2.00 2.00

4 Triang 2 Bukit Godam 14.00 4.00 4.00 2.00 2.00 2.00

5 Triang 2 Paya Lang 8.00 4.00 4.00

6 Triang 2 Dato Sri Hamzah 4.00 2.00 2.00

7 Bera 3 Seberang Guai 2.00 2.00

82.00 20.00 26.00 10.0

0 10.00 10.00

JUMLAH 82.00 26.00 26.00 10.0

0 10.00 10.00

District Agricultural Extension Activities

1. Outline the agricultural extension activities on the specific crop identified. 2. Prepare based on yearly basis 3. Also to include data collection on crop production, 4. Development of young farmers program 5. Training of extension agents

Enterprise Faktor Kejayaan Masa Aktiviti Berkaitan Keperluan Latihan

Durian 1.Pemulihan dusun. Ogos - Okt 2015 1.Tanam semula buah-buahan terpilih varieti D197 dan D24

1.Meningkatkan kemahiran mengenal variety yang disyorkan dan mahir dalam pengurusan tanaman durian

2.Penggunaan baja buah dan baja organik mengikut jadual.

Ogos – Okt 2015 1.Mendapatkan bekalan baja yang sesuai mengikut umur pokok. 2.Membaja mengikut jadual yang ditetapkan.

1.Meningkatkan kemahiran tentang keperluan baja serta kadar penggunaan dan waktu membaja yang sesuai.

3.Kawalan Penyakit Kanker dan pengorek buah.

Julai – Dis 2015 1.Kengenalpasti symptom serangan. 2.Kenalpasti jenis racun dan kaedah kawalan

1.Memberi kesedaran tentang simpton serangan penyakit kanker dan pengorek buah. 2.Memberi pengetahuan tentang kaedah rawatan menggunakan Ridomal 25 dan Aliette.

Example of Agricultural Extension Activities Plan for a Strategic Crop in Bera District, Pahang : Durian

Market-Driven Extension (MDE) • Market opportunities and destination identified

Enterprise

Ruang

Pembeli

Unjuran Kuantiti

Harga Kos Harga

Pasaran (Tan) Pasaran Pemasaran Pulangan

(RM/Tan) (RM/Tan) Modal (RM/Tan)

Durian Kontrak FAMA

Pasar Tani Awam

Runcit Awam 100.00 5,180.00 1,610.00

Borong Pemboron

g 893.48 1,800.00 1,610.00

Jumlah 993.48

Manggis Kontrak FAMA

Pasar Tani Awam

Runcit Awam 84.18 3,200.00 870.00

Borong Pemboron

g 196.43 890.00 870.00

Jumlah 280.61

Advantages of Strategic Extension Plan (SEP)

1.Types of Crop, acreage and location could be known 2.Size of production and time be determined for

marketing 3.Demand-based Extension activities be planned 4.Marketing destination pre-determined 5.Production data easily collected 6.Productivity monitored for increased production

CONCLUSION Strategic Extension Plan (SEP): 1. A Strategic effort by the DoA to plan the production of agro-

food within the context of existing Quality Agricultural Extension System,

2. Demand driven extension activities is possible with SEP. 3. With SEP, we could precise estimate type of crops, acreage,

location, production size, time and the producer, 4. Data on production collected to improve productivity 5. Enable market channel n destination be pre-dtermined

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