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Business Model Innovation and Innovation Culture
© 2020 BGW AG
1BGW Management Advisory Group
St. Gallen – WienBGW Management Advisory Group
St. Gallen – Wien
INNOVATIONSKULTUR –
DER ZENTRALE ERFOLGSFAKTOR DER DIGITALEN TRANSFORMATION
UNIV.-PROF. (NDU) DI DR. CHRISTOPH H. WECHT, MBA
23. JÄNNER 2020, SMART BUSINESS CENTER GRAZ-WEST
Bildquelle: Tom Whitby @tomwhitby
Business Model Innovation and Innovation Culture
© 2020 BGW AG
2BGW Management Advisory Group
St. Gallen – WienBGW Management Advisory Group
St. Gallen – Wien
Technology – Innovation – Management – Design
Business Model Innovation and Innovation Culture
© 2020 BGW AG
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Innovation
Imitation
Competitive
AdvantageCommodity
Business Model Innovation and Innovation Culture
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Innovation
Result
Innovation
Culture
Innovation
Structure
Innovation
Process
Innovation
Strategy
Intellectual
Property
(IP)
Manage-
ment
Business Model Innovation and Innovation Culture
© 2020 BGW AG
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Business model innovation
Service innovation
Product and Process
innovation
Business Model Innovation and Innovation Culture
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IN FUTURE, COMPETITION TAKES PLACE NOT BETWEEN
PRODUCTS OR COMPANIES, BUT BETWEEN BUSINESS
MODELS.
GARY HAMEL 2008
Business Model Innovation and Innovation Culture
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Physical Object
Sensor / Actuator
Connectivity
Analyses
Digital Services digital
physical
Valu
e f
or
cu
sto
mer
SOURCE: PROF. DR. ELGAR FLEISCH, ITEM-HSG
Business Model Innovation and Innovation Culture
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Innovate or die
UBERIZED
Adapt
or get
Business Model Innovation and Innovation Culture
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«DISRUPTION MAP» DIGITALISIERUNG NACH INDUSTRIEN
QUELLE: BASIEREND AUF ANALYSEN VON HEADS! UND DELOITTE DIGITAL 2015
Business Model Innovation and Innovation Culture
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INNOVATE OR EVAPORATE – CERTAINLY TRUE FOR BUSINESS MODELS
Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
© 2020 BGW AG
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St. Gallen – Wien
Business Model Innovation and Innovation Culture
© 2020 BGW AG
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Business Model Innovation and Innovation Culture
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CEWE TRANSFORMATION
SOURCE: MBA TEACHING CASE, ITEM-HSG
Business Model Innovation and Innovation Culture
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Digitalisiertes Produkt
DIGITAL PLAYERS
DIGITAL PRODUCTS
TRADITIONAL COMPANIES
PHYSICAL PRODUCTS AND
SERVICES
DIGITiZED PRODUCTS
Platforms/Ecosystems Digitalization
New Business ModelsWas?
Wer?
Wert? Wie?
ZUKÜNFTIGE WERTSCHÖPFUNG
Business Model Innovation and Innovation Culture
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By 2018 more than 50 % of large
enterprises will create and/or partner
with industry platforms
40% of executives believe adopting a platform-based
business model and engaging in ecosystems of digital
partners are very critical to their business success.
81% of executives say platform-based
business models will be core to their growth
strategy within three years.
Sources: Accenture (2016), IDC (2015)
Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
© 2020 BGW AG
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Business Model Innovation and Innovation Culture
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MINDSPHERE – SIEMENS CLOUD FOR INDUSTRY
Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Ecosystem narrower sense
User / Customer
Complementors
B2C/B2B
B2B
…
12
x
…
12
x
Schnittstellen
Schnittstellen
Platform
leader &
partner
Interfaces
Interfaces
Ecosystem wider sense
Culture
Politics & laws
TechnologyCompetitors
Business Model Innovation and Innovation Culture
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User Value Proposition
Value Received from
Platform
Value Realization
Value Contributed to
Platform
Complementor Value Proposition
Value Received from
Platform
Value Realization
Value Contributed to
Platform
Value RealizationValue Realization
Platform
Partner Value PropositionPlatform Leader Value Proposition
Value Contributed
to PlatformValue Contributed
to Platform
Value Received
from Platform
Value Received
from Platform
Who? What?
Why?
How?
Business Model Innovation and Innovation Culture
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Empfehlungen 1
Digital transformation enables:
• the use of data in existing business models
• digitized, extended products/services (business models)
• new, purely digital business models platforms/ecosystems!
Business Model Innovation and Innovation Culture
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“Software is eating the world, in all sectors.
In the future every company will become a software company.”
Mark Andreessen 2011
Business Model Innovation and Innovation Culture
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Bestandsmanagement Software ON!Track
Business Model Innovation and Innovation Culture
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Source: https://www.planet-wissen.de/gesellschaft/lebensmittel/fleisch/pwiejagenundsammelnfleischundgeschlechterrollen100.html
Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Source: BCG, 2018
Business Model Innovation and Innovation Culture
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Source: Frankenberger, Mayer, Reiter, Schmidt 2019
Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Insight: Learning what is missing
Inspiration: Seeing what is working
Implementation: Doing what is fitting
Innovation Culture Navigator: A
systematic process for sustainable
development
Business Model Innovation and Innovation Culture
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www.innovationskulturnavigator.ch
Business Model Innovation and Innovation Culture
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Precise positioning of your company
thanks to systematic measurement of
the six central ingredients for a
successful innovation culture.
Business Model Innovation and Innovation Culture
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Agility
Inspiration
Motivation
Alignment
Transparency
Empowerment
Business Model Innovation and Innovation Culture
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n
Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Systematic roadmap for the introduction of optimized cultural practices for the sustainable design of a
successful culture of innovation
Storytelling
Engage with influencers
Highlight challenges
and benefits
Culture as process
Learning by designing
Routines self-
perpetuate through
stories
Find easy wins
Go the lung run
Celebrate progress
Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Starting Point Promise Storyline
Authenticity Visibility Consistency
Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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The Cultural Code
Build Safety
Share Vulnerability
Establish Purpose
SOURCE: DANIEL COYLE 2018
Business Model Innovation and Innovation Culture
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Source: The Culture Code (Daniel Coyle) Visual Synopsis by Dani Saveker 2018
Business Model Innovation and Innovation Culture
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Highly successful groups
Distinct pattern of interaction “little moments of social interaction”
Close physical proximity, often in cycles
Profuse amounts of eye contact
Physical touch (handshakes, fist bumps, hugs)
Lots of short, energetic exchanges (no long speeches)
High level of mixing, everyone talks to everyone
Few interruptions
Lots of questions
Intensive, active listening
Humor, laughter
Small, attentive courtesies (thank-yous, opening doors, etc.)
SOURCE: DANIEL COYLE 2018
Business Model Innovation and Innovation Culture
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Business Model Innovation and Innovation Culture
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KONTAKT
BGW AG – Management Advisory Group
Varnbüelstrasse 13, CH-9000 St.Gallen
T +41 71 511 2116
www.bgw-sg.com
Univ.-Prof. (NDU) DI Dr. Christoph H. Wecht, MBA
Partner
christoph.wecht@bgw-sg.com
christoph.wecht@ndu.ac.at
T +43 676 94 60 488