E 2.0 '08

the theory of strong and weak ties

Enterprise 2.0 ExpertHaymo Meran

Enterprise 2.0

E 2.0 '08

7 Jahre Verfahrenstechnik

E 2.0 '08

Brennstabkühlung

E 2.0 '08

Bier gebraut, Alkohol berechnet

E 2.0 '08

schon einige probiert

E 2.0 '08

20 Jahre kommerzielle Software

E 2.0 '08

8 Jahre Unternehmer

E 2.0 '08

1 Jahr Enterprise 2.0

E 2.0 '08

Experience.

Expert?

E 2.0 '08

memoriesience is

E 2.0 '08

small thingience is

E 2.0 '08

BIG thingsience is

E 2.0 '08

badience is

E 2.0 '08

subjectiveience is

E 2.0 '08

Expert.

experienced?

E 2.0 '08 Enterprise 2.0 bezeichnet den Einsatz sich selbst entwickelnder Social-Software-

Plattformen innerhalb des Unternehmens beziehungsweise

zwischen dem Unternehmen seinen Partnern

oder Kunden.

16

Andrew P. McAfeeAssociate Professor of Business AdministrationHarvard Business School

E 2.0 '08

„Alles was 2.0 ist!“

E 2.0 '08

nGenerva, Don Tapscott

E 2.0 '08

Ref: nGenerva, Don Tapscott

Web 2.0

Net Generation

socialrevolution

economic revolution

E 2.0 '08

Ref: nGenerva, Don Tapscott

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Net Generation

E 2.0 '08

social revolution

E 2.0 '08

social revolution

E 2.0 '08

economic revolution

E 2.0 '08

“Today's modern aircraft consist of tens of thousands of high-tech parts sourced from hundreds of specialized suppliers. In the past, companies like Boeing wrote detailed specifications for each part and asked suppliers to build to plan. Boeing gathered the parts on the plant floor and spent weeks assembling a single airplane.Today, Boeing and its suppliers co-design airplanes from scratch and deliver complete subassemblies to Boeing's factory, where a single plane can be snapped together like Lego blocks in as little as three days. The design is co-innovated with its partners globally. Companies such as Spirit AeroSystems, owned primarily by Toronto-based Onex, are not just suppliers to Boeing -- they are more like peers collaborating with Boeing.”

Supplier Network Technical Data Interchange (SNET-TDI)

E 2.0 '08

The power of strong end weak ties

Enterprise 2.0Web 2.0 for business – Andrew McAfee

Tool:Wiki

Vorteile:ProduktivitätAgilitätKollaboration

E 2.0 '08

E 2.0 '08

http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/how_to_hit_the_enterprise_20_bullseye/

Enterprise 2.0Web 2.0 for business – Andrew McAfee

Tool:Social Networking

Vorteile:Brücken zu anderen NetzwerkenInnovationNicht redundante Informationen

The power of strong end weak ties

E 2.0 '08

E 2.0 '08

The power of strong end weak ties

http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/how_to_hit_the_enterprise_20_bullseye/

Enterprise 2.0Web 2.0 for business – Andrew McAfee

Tools:Blogs

Vorteile:InnovationEffiziente SucheGlückliche ZufälleBrückenschlagBildung von Beziehung

E 2.0 '08

E 2.0 '08

The power of strong end weak ties

http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/how_to_hit_the_enterprise_20_bullseye/

Enterprise 2.0Web 2.0 for business – Andrew McAfee

Tool:Prediction Market

Vorteile:Kollektive Intelligenz

E 2.0 '08

E 2.0 '08

Enterprise 2.0 isOffene KommunikationMehr FreiraumWeniger KontrolleLos lassenKlare Ziele

E 2.0 '08

Kultur schaffen für neue PraktikenWeniger Kontrolle,

mehr Freiraum für SELBSTORGANISATION

Enterprise 2.0 Portal für Kollaboration

Informeller Rollout besser als ein formeller Change-Prozess

Manager und Führung müssen den Wechsel unterstützens

321

4

Enterprise 2.0 is you

E 2.0 '08

Danke Haymo Meran

http://draftkraft.com